East Coast Brewing, Part 4

East Coast Brewing is now licensed by federal regulators, and the folks behind the brand expect their contract-brewed lager to be in distributors' hands later this month.

That's from John Merklin, who says the first production run of the Point Pleasant company's Beach Haus pilsner was finished in the early hours of July 29th at East Falls Brewing in Rochester, N.Y. (East Falls is the maker of Genesee Cream Ale).

"You can’t punch the smile off our faces at this point!" John says via email. Aug. 23rd is the target date for getting the beer to the wholesalers.

John founded the company with Brian Ciriaco as East Coast Brewing. However, they'll be doing business as East Coast Beer Company, the name you'll find on all labeling and branding efforts. The shift was a nomenclature adjustment undertaken to appease regulators.

A pre-Prohibition pils, prototype batches of Beach Haus tasted reminiscent of a Vienna lager, a little deeper in character and bolder than the typical pils.

FOOTNOTE
Hops: Mount Hood and Horizon at 42 IBUs; ABV: 5.5%.