Friday, April 2, 2010

It won't be long now ...

Matt Steinberg is oh so close to drinking a beer – then brewing some.

As of today, Matt was forecasting the inaugural brew for New Jersey Beer Company to hit the mash tun at the end of this weekend or the start of next week, with folks being able to drink the first beer brewed in Hudson County in over a decade by the fourth week of April. (The last brewer in Hudson County was craft brewer Hoboken Brewing, with the Mile Square brand.)

In the meantime, he says, New Jersey Beer Company is making a mad dash toward the installation finish line at his location along Tonnelle Avenue in North Bergen. "Actually tomorrow will be a pretty insane day as we try to finish everything off," he said via email Friday.

After that, he'll have that beer to take the edge off the long bumpy road that is starting a craft brewing enterprise, relax for a while, then get going on the very first batch of Hudson Pale Ale, one of three brews that will anchor NJ Beer in the marketplace.

On the heels of that will be more brewing (Garden State Stout and 1787 Abbey Single) and greeting the public at brewery tours. But the latter is down the road a little bit (keep an eye on his Web site, Facebook and Twitter). "As soon as the fermenters are filled, we'll focus on the aesthetics of the place, get the tasting room together," Matt says.

If you subscribe to the Garden State Craft Brewers Guild newsletter and saw that NJ Beer, the guild's newest member, was brewing, well, Matt confesses to doing a little bit of marketing ahead of production in the monthly missive. Nothing wrong with that. At all. Because, like The Beatles sang, it won't be long. Yeah.

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