Saturday, September 27, 2008

Central Jersey Beer Fest 2.0, Part 2

Here’s the video we shot in Woodbridge a week ago.

And we’ll make this point about the 2008 Central Jersey Beer Fest: Growth suits it. It doubled in size from last year, and it has more room to grow for next year, room for more brewers and vendors, especially food.

The pizza and bar-type fare are OK, but the event's all about beer, and that creates a great opportunity for more interesting pairings. That’s probably easier said than done, but we still think it’s something to consider, something worth investigating.

Anyway, the video ... It runs a little under 6 1⁄2 minutes. Thanks to everyone who paused for an interview, and a special thanks to Brian Boak for sparing some time from his Boaks Beer station, where for most of the day, he was working solo, keeping up with the demand for his Abbey Brown (7% ABV), Two Blind Monks (7.4% ABV) and Monster Mash imperial stout (10% ABV), all proving to be very popular choices of the day.

A longtime homebrewer, Brian jumped into commercial beer not quite a year ago, hiring High Point (where he volunteers and conducts the tours at the Butler brewery) to turn out a batch of Monster Mash for him under contract. Woodbridge was Brian’s first festival, but he’ll be pouring at Sippin’ By The River, the beer, wine and food fest at Penn’s Landing in Philadelphia, on Sunday (Sept. 28).

Monster Mash and Two Blind Monks form the core of his brands right now. But if you check out his Web site or brochures, you’ll notice he has plans for a porter, a wheat beer with lemongrass and Three Blind Monks, a stronger version of Two Blind Monks that's meant to be aged.

Aside from the contract brewing, Brian’s essentially a company of one, labeling his bottled beer by hand from his business digs in Pompton Lakes, and trucking cases and draft versions of his beers in his white van to bars (like Andy’s Corner Bar, the first establishment to carry him) and outlets in New Jersey and a distributor, Stockertown Beverage, in Pennsylvania, a state that’s so far been good for business. (Brian’s beer is in 17 eastern Pennsylvania counties, including Belgian beer-loving Philadelphia.)

With 33 barrels brewed so far this year, Brian forecasts finishing the year at 60 to 75 barrels. If Woodbridge is a bellwether, 2009 could a Monster year.

1 comment:

BLOG MASTER flex said...

Dustin sure hated that bathroom line.