Fest Radar: Woodbridge this weekend

The third Central Jersey Beer Fest is this Saturday (Sept. 19) in Woodbridge.

Like the two previous incarnations, this year's event will be held from 1-5 p.m. at Parker Press Park, a bottle cap's toss from the taps of the festival's organizer, J.J. Bitting brewpub.

Amonng the Jersey breweries, contract brewers and brewpubs attending will be the Tun Tavern (Atlantic City), Harvest Moon (New Brunswick), Pizzeria Uno (Metuchen), River Horse Brewing (Lambertville), Cricket Hill Brewing (Fairfield), and Boak's Beverage (Pompton Lakes). Last year also featured out-of-state breweries represented by Hunterdon Distributors. And speaking of Boak's, owner Brian Boak says Kohler Beer Distributors will be handling his beers in the seven northern counties of the state. Brian has self-distributed and largely focused on Pennsylvania as a market for his brew lineup, which he has contract-brewed at High Point Brewing in Butler. Kohler now helps him devote some attention to his home state.

Admission is 20 bucks and there's unlimited sampling, plus and plenty of food vendors to sate your appetite. Proceeds from the admission will go to a local charity cause (a terminally ill child from the Fords section of Woodbridge, we're told).

The park is easy to find, but your best bet for getting there is probably by train. NJ Transit has a station right beside the park. As with any festival, your behavior matters, so if you're inclined to get tuned up, you run a risk of not being served, or worse, asked to leave. (The past two festivals have gone very smoothly, so make the third the same.)

Weather.com right now is calling for a chance of rain on Saturday. So keep an eye on the forecast. Contact J.J. Bitting brewpub for tickets.

Here's video of last year's festival.

Märzen chronicles

Among Jersey-made Oktoberfest beers (notably the ones coming out of the production breweries) the compass definitely points north. Flying Fish in Cherry Hill in South Jersey puts out a respectable, malty fall seasonal. But Oktoberfish is actually an altbier, with just the faintest hint of ale stylings.

For lagers – and Oktoberfests are just that – follow that compass: Ramstein's Munich Amber Lager (from High Point Brewing) and Hoffmann Lager Beer Oktoberfest (Climax Brewing), two brews that speak faithfully to the style.

In Butler, High Point will debut its 2009 rendition of Oktoberfest on Saturday (2-4 p.m.) with a ceremonial oak barrel tapping and a spread of complimentary German food. All of this precedes the brewery tours.

High Point nearly doubled production of its draft-only Oktoberfest this year (105 barrels for 2009), with virtually all of that snapped up by the brewery's accounts. That means your best bet for getting a growler filled is on Saturday during the brewery event.

(Beer geek note: The beer was produced from a decoction mash, all German malt and hops, and fermented with Kloster-Andechs lager yeast. Owner Greg Zaccardi says what will be sampled at the brewery on Saturday is an unfiltered version that dropped shiny and bright after eight weeks of lagering.)

Over in Roselle Park, Climax is working on their third tank of Oktoberfest, reflecting a growing popularity of brewer Dave Hoffmann's tribute to his German roots. "It's been flying out of here," says Dave's dad, Kurt. Those familiar with Hoffmann Oktoberfest know to look for it on draft and in half-gallon, growler-size jugs available at a number of packaged goods stores that feature craft beers.

Meanwhile, Climax has now entered the Virginia market, and Dave's gearing up for the release of the Oktoberfest he brews for Basil T's in Toms River, where he has a side gig. The brewpub's fall observance is set for Friday, Oct. 2, with a flight of beers served to complement a multi-course German dinner served by chef Steve Farley. Kurt Epps of the PubScout blog puts his razor wit to great use as host.

Beercrafters closing

This is some sad news:

As of Sept. 19, Beercrafters homebrew supply shop will fold its tent. In the meantime, there's an everything-must-go sale.

Online discussion board chatter didn't reveal why the shop's closing after a 16-year run, and the folks at the store today we're pressed for time and couldn't talk.

The nucleus of the Gloucester County Homebrewers club, Beercrafters got a lot of people into homebrewing and helped a lot of neophyte brewers step up to making better beer, from extract brews turned out on stovetops to all-grain masterpieces crafted over gas flames in kegs turned into kettles.

Back in the mid- to late-1990s, Beercrafters was our go-to supply store, saving us a trip to far-off Philly's Home Sweet Homebrew and the related expense of parking in the city. Their selection of grain and hops was always respectable, their advice reliable, and the people always friendly.

And come the first Saturday in May, you'd find hordes of homebrewers in Beercrafters back lot, tending mash tuns in celebration of the American Homebrewers Association's annual Big Brew day. In fact, the winner of the AHA's first YouTube Big Brew video contest was shot at Beercrafters in May 2008. (The second video is from Big Brew 2007, shot in the first year of this blog.)

General silliness & looking back

Seems like a good year to do a GABF poster a la the three days of peace & music.

Les Paul, 1915-2009

This has nothing to do with beer, although beer and guitars go quite well together.

Les Paul died today, and for anyone who's been keeping track this year, Grim Reaper Class of 2009 has some big names in it.

Les Paul is one of the biggest.

Never mind for a minute the iconic, single-cutaway, solid-body electric guitar that bears his name and Jimmy Page's testimony to rock 'n' roll. The recording industry was stood on its ear by Les' innovations and his pursuit to put in his hands, and the hands of others, that which he did not have. Necessity is the mother of invention, and Les Paul was a member of that family.

Indeed, The Beatles would never have been able to go out on the high note that was Abbey Road were it not for Les Paul and multi-track recording.

The photo above, depicting his irreverent sense of humor, was shot in March 2006 during one of Les' Monday night stands at the Iridium in Manhattan, the second occasion we were fortunate enough to see him. He was 91 then and could quite ably hold a room with his guitar playing.

Les was a class act. And he's already missed.

Jersey at GABF

The lineup of participating breweries for the Great American Beer Festival (Sept. 24-26) is out.

Five Jersey brewpubs and one production brewery, namely 2008 silver medalist Flying Fish of Cherry Hill, are on the list for Denver.

Hometown Beverages, which contracts with the Lion in Wilkes-Barre, Pa., to make its tri-state-named flight of lighter lagers, is also going.

The brewpubs are: Original Basil T’s from Red Bank; Gaslight in South Orange; Long Valley from scenic Long Valley in Morris County; and Triumph in Princeton (as well as New Hope, Pa., and Philadelphia). Iron Hill is also in there but listed as coming from Delaware.

Here's a heads-up: The Saturday afternoon session (Sept. 26th) has just about closed the books on available tickets.

Charlie Papazian and the Jersey brew tour

John Holl at newjerseynewsroom.com has a word on the dean of homebrewing's swing through his native New Jersey late last month, and how one of the big names of the craft beer movement was thinking Jersey and drinking Jersey.

Here's a tidbit we picked up on our own: Long Valley brewpub was closed for renovations at the time. But when Watchung's own Charlie Papazian asks if he can drink from your taps, you pour man, you pour.

Brewmaster Joe Saia, who happened to be at the pub brewing that day, says they summoned some Chinese takeout to go with their pints (Charlie had the German Valley Amber; his wife had a cask-conditioned ale).

Week before last, Joe tried, via his assistant at the brewpub, to get us a picture of Charlie's time at Long Valley. Alas, it never arrived. Thanks anyway, Joe.

Nonetheless, welcome home, Professor Surfeit, and don't be a stranger.

And oh, don't you think it's about time the American Homebrewers Association picked the Garden State as the site for a National Homebrewers Conference?

We do.

House call

In a joint statement last week and again this week, the Brewers Association and American Homebrewers Association put out a call for beer enthusiasts to urge their reps in Congress to join the House Small Brewers Caucus, meaning you should write emails or letters to those reps suggesting they make themselves part of that body formed two years ago to lend a voice to the interests of small commercial brewers and homebewers alike.

Not surprisingly, New Jersey beer, whether produced by the make-your-own crowd or microbrewers, has no representation on this body. (New York has four federal lawmakers on it, while Pennsylvania has three.)

In New Jersey the congressman who’s in line for the most pressure from such cajoling efforts would be Leonard Lance, whose sprawling, one-side-of-the-state-to-the-other 7^th Congressional District is home to five Jersey brewers: Climax in Roselle Park; JJ Bitting in Woodbridge; Trap Rock in Berkeley Heights; Pizzeria Uno in Edison/Metuchen; and the Ship Inn in Milford.

About Rep. Lance:

Lance is a freshman on Capitol Hill (elected in 2008 and sworn in to office back in January; he also bears a resemblance to actor Strother Martin of Cool Hand Luke fame). Before Mr. Lance went to Washington, he was a legacy in New Jersey politics, a fixture in Trenton whose father, as a state senator before him, helped redraft the state’s constitution 62 years ago (the one we operate under now).

A self-described fiscal conservative, Lance was never one to shy away from taking a crack at money wasters. One of his confirmed kills in Trenton was icing (via a lawsuit) ex-Governor Jim McGreevey’s trick of borrowing to even out the state’s finances. In his so-far brief stint in D.C., Lance voted no on the Obama stimulus package but supported giving the Food and Drug Administration the power to regulate tobacco and how it’s marketed. His congressional Web site is here.

Rounding out the list of Jersey reps with breweries or brewpubs in their districts are:

• Rodney Freylinghuysen, Republican. Production brewers Cricket Hill (Fairfield) and High Point (Butler), and Krogh’s brewpub (Sparta) are in his 11^th District.

• Frank Pallone, Democrat. Brewpubs Original Basil’s T (Red Bank) and Harvest Moon (New Brunswick), as well as contract brewers Hometown Beverage (Oceanport/Manasquan) are in his 6^th District.

• John Adler, Democrat, another 2009 freshman to Congress. Flying Fish (Cherry Hill) and Basil T’s (Toms River) are in his 3rd District.

• Frank LoBiondo, Republican, 2nd District. Tun Tavern (Atlantic City).

• Rob Andrews, Democrat, 1st District. Iron Hill (Maple Shade).

• Bill Pascrell, Democrat, 8th District. Gaslight (South Orange) and Boaks Beverage (Pompton Lakes).

• Rush Holt, Democrat, 12th District. River Horse Brewing (Lambertville).

The folks at the Brewers Association in Boulder, Colorado, point out that while only 49 reps belong to the caucus, there are 344 congressional districts across the country that are home to at least one small brewery. And it’s a good bet that every one of the 435 districts is populated by some homebrewers and beer enthusiasts.

Hence, the Brewers Association and AHA put out their call. But the timing is pretty bad, no matter how solid of an idea this is. Here’s why: Healthcare reform right now sits on the plates of all 535 federal lawmakers (Senate and House) like that broccoli George H. W. Bush said he hated to eat. Suggesting right now that a congressman sign onto the small brewers caucus, well, it’s just not going to rise above the din of town hall scrums and the crossfire of healthcare debate.

On the other hand, the Brewers Association Points out: In these uncertain economic and legislative times, you can imagine how important it is to educate Congress about the community of homebrewers, beer enthusiasts and small brewers.

Indeed.

One more jinx from 2009

Here's an ach du lieber Gott in Himmel moment ...

Bad news about beer sales – they're down – with a little more than a month to go before Oktoberfest (Sept. 19-Oct. 4). Unfavorable weather over the summer is partly to blame, as are demographics.

Looks like folks in Deutschland have some consumption to make up. Better get cracking, shouldn't try to do it all in München next month.

Best of Show 2009

When you mention a beer, some folks want details. Well, here’s the profile for Andrew Meravi’s New Jersey State Fair Best of Show Russian Imperial Stout:

• Malt: Maris Otter, roasted barley, chocolate malt, munich malt (two types), crystal, Special B and flaked barley.
• Hops: Magnum for bittering, a dash of Centennial and East Kent Goldings for flavor and aroma. The brew scrapes the IBU ceiling at 100 (beneath a lot of malt, though).
• ABV: 10.25%

That profile represents a few tweaks Andrew made from a version he brewed last year that won second place in the homebrew competition's Imperial Stout category. (The stout was his sole entry then.) This year, he says, he was just trying to sharpen the stout a little to win the category. “I guess I got that and a little more.”

Andrew, who’s 34, took up homebrewing after a friend in New Hampshire helped broaden his horizons with the wide array of craft beers that are out there. (His palate was practically there, since at that time, he was enjoying beers like Bass.) A pale ale made by friend in New Jersey showed him what could be accomplished by homebrewing.

That was four years ago, and in that time he stepped up from brewing with malt extracts to all grain, turning out 10-gallon batches, unless it’s a big beer (like the imperial stout), in which case he’ll do half that volume.

Andrew took six beers to the 2009 State Fair and did rather well, even if you factor out his Best of Show title. His American pale ale won a gold medal; a breakfast stout made with oatmeal and a light-roast organic coffee took silver, and a Belgian golden ale went bronze.

And now he joins the pantheon of State Fair champs whose bragging rights include reproducing their winning ways for the taps at Krogh's.

Sham, and for shame

A little off topic but here goes:

This is a big reason the New Jersey Turnpike Authority should embrace a beer series that salutes its world-famous toll highway instead of denouncing it and acting like someone threw a stinky diaper in its lap.

If the authority is going to be an event ticket broker – and the mere fact you can buy concert tickets through a toll road bureaucracy is so patently absurd – then the PNC Bank Arts Center should be selling at its concession stands beers that were made locally. (The Turnpike Authority owns the arts center; naming rights were sold to PNC years ago. Yet, the state is still broke, drowning in red ink.) The authority's bitching earlier this summer about Flying Fish and its Exit Series beers was bootless, knee-jerk whining more suited for a dumbed-down world we should have taken the exit off of long ago.

Of course, ensuring Jersey brewers enjoy a home-state advantage at those concessions would be circumventing the public bidding process for contracts. But hey, looks like the Turnpike ensures a concernt ticket advantage for insiders and its employees (because they work hard. Note to the TA: Let's just assume people paying taxes and tolls to support the Turnpike and Garden State Parkway and pay off the highway bond debt work hard, too).

But the bigger picture here is: How do you place any credence in the Turnpike's gripes about it being prima facie wrong to mention beer and a highway in the same breath, when the Turnpike's administration is running a ticket racket, selling premium concert seats to people smart enough know the Turnpike has killer seats for Dave Matthews or Incubus?

That in-the-know crowd pretty much excludes most of us, since last time we checked the E-ZPass lanes don't have signs saying "Need seats? Call (732) 750-5300." Nor do Turnpike toll tickets.

What's the next act taking the stage? Sham.

Time for a beer.

And the winner is ...

A Russian Imperial Stout claims the Best of Show title in the 13th Annual New Jersey State Fair Homebrew Competition.

That means, like Best of Show winners before him, Andrew Meravi of Boonton will get to scale up his recipe and brew it on the 5-barrel system at Krogh's brewpub with the help of Krogh’s brewmaster, David Cooper.

Krogh's puts the Best of Show beers on tap when it can squeeze them into its brew lineup, and past winners have seen their beers land tap space over the late winter and mid-spring.

Meanwhile, rounding out the winners list:

• First Runner-up was an American IPA brewed by Robert Giaquinta Jr. of Sparta.
• Second Runner-up was a doppelbock crafted by the 2008 defending champs, Pequannock brewers Mike Wenzel and Steve Moen, joined by Glen Celmer.

Congrats to all.

Teachable moments ...

What we got from the beer summit:

• It makes your skin crawl to hear Fox & Friends' Steve Doocy talk about beer (i.e. that Anheuser-Busch is no longer an American-owned company). Oh let's face it, hearing Steve Doocy talk about anything is nauseating.

• CNN, Fox, MSNBC and the 24-hour news cycle continue to boost Jon Stewart's career.

• The White House could probably stand to start a pint glass collection. (The Prez, Skip Gates, Sgt. James Crowley and Veep Joe Biden, a late addition to the lineup, all drank from mugs.)

• It's unlikely you'll see on BeerAdvocate a new rating for Bud Light under the user name POTUS.

• The Prez, Gates and Crowley all passed on Biden's idea to play Quarters.

• Despite having a brew, everyone could still taste the foot he stuck in his mouth that landed him at the summit. All except, the Veep ... Joe just keeps his foot there.

• No matter the reason, or the brand of beer, it should be noted that BEER was the drink of the day (except the Veep, who had an N-A malt beverage).

Cheers.

All's fair in malt and hops

Come Saturday evening, we’ll know the newest beer destined for the tap handle lineup at Krogh’s brewpub.

You probably won’t be able to drink it until sometime next year, but when the Best of Show winner of the New Jersey State Fair homebrewer competition is announced, you’ll know what to look forward to.

The annual summer ritual unites the make-your-own contingent in a quest for bragging rights and that coveted opportunity to strike a mash at the picturesque brewpub by the waters of Lake Mohawk in Sparta (Sussex County) and have that beer served to paying customers.

The contest has grown in size in its decade-plus existence and has made commercial brewers out of a couple of winners (those would be Brian Boak, who contract brews with High Point Brewing in Butler; and Bud Usinowicz, who has helped brew at Krogh’s since his victory in ’06). This year has seen the most entries ever with 106 (up from 65 in 2008), including two-time winners and defending champs Mike Wenzel and Steve Moen; and Dave Pobutkiewicz, who was a 2007 finalist in the LongShot homebrew competition run by Boston Beer Company. On top of that, the quality of the homebrewed beers being entered has surged.

Last year, the contest was opened up to homebrewers anywhere in the country, not just those from the Garden State. Next year, the contest is expected to be sanctioned by the Colorado-based American Homebrewers Association and the Beer Judge Certification Program, a move that's likely to boost the number of entries even more.

Sussex County resident Ken Sharrock is the point guy for the competition. A homebrewer himself and certified beer judge, Ken got involved with the contest eight or so years ago and has helped bring it closer to what beer enthusiasts would recognize as a BJCP-approved event. Besides Ken, the contest has at least two other certified judges, and last spring, Ken administered the BJCP exam to some folks interested in stepping up to the world of accredited beer judges. (They're waiting for their rankings, Ken says.) Most of those people were already serving as contest judges, but in any case, you can expect skilled palates and noses to be crowning the next state champ.

Speaking of things New Jersey ...

If you can celebrate Jerseyana with a beers named after Turnpike exits, then why not that other fixture New Jersey is well known for – government corruption?

Some possible beer names: Bribery Coast Brown Ale, Take the Pinch Pils, Bagman Porter, Hauled into the Dock Bock, Indictment Pale Ale, Jersey Payola Summer Ale. The possibilities are limitless.

And now, here's the Garden State's own Jon Stewart:

Iron Hill Brewery, the video

Iron Hill in New Jersey in moving pictures …

A thanks to everyone who took the time for an interview, and to Kevin Davies, Mark Edelson and Kevin Finn for persevering to overcome the none-too-friendly Garden State regulatory climate, and having the confidence to put a kitchen and a brew kettle in Maple Shade.

Launching the first new brewery in New Jersey in 10 years is monumental, and as some have noted, a homecoming since Iron Hill is a triumvirate of Jersey guys committed to creating great beer and pairing it with equally great food.

Speaking of that none-too-friendly climate, a couple of state Treasury investigators – on Iron Hill’s opening day no less – strode through the doors to conduct a spot check, looking to see that all taxes were paid on building materials and equipment. On top of that, they’ve been going through Iron Hill’s invoices and checking up on IH’s contractors, to make sure they’re registered and, again, that taxes have been paid.

That may be standard procedure for bureaucrats, but it's not much of a welcome from New Jersey, a state that the reputable and highly regarded Iron Hill, a taxpaying company that just created jobs in Maple Shade, chose, say it again CHOSE, to do business in. It’s rather insulting, too, given that it was IH’s opening day, a time when Mark and the Kevins probably wanted to devote their attention to the patrons who would come through the door, not some auditing regulatory nonsense that sits at the core of why New Jersey is tough business terrain.

Here and there: Hops & Iron Hill

Hops ... First round picked, more to go.

This shot of the Centennials was taken a week or so before picking, which was done July 12th and yielded just over a half pound, predominantly from one hill. Nice crisp grapefruit aroma with a hint of pine.

A second round happens in about 10 days.

And ... Iron Hill officially opened Monday night in Maple Shade to brisk business. Best of luck to New Jersey's first new brewer in a decade, a place that will surely become an oasis in South Jersey.

Pictured below is co-owner Kevin Finn toasting the opening with Maple Shade Mayor James Fletcher. Follow this link for some observerations on Iron Hill by John Holl of newjerseynewsroom.com. Video of the opening will be up soon.

Iron Hill: A sneak peak

What a way to spend a Saturday …

Iron Hill Brewery co-owner Mark Edelson was filling growlers (that's Mark on the left in the second photo), trying to get just the right pour in the half-gallon brown glass jugs, pausing between takes to tweak settings beneath a brushed-metal control panel door to a German-manufactured filler, the first at any Iron Hill location, and the first such growler device to be put into use by a New Jersey brewpub. (Production brewer Climax in Roselle Park has a six-head, counter-pressure filler for the half-gallon jugs the brewery uses for bottling. Owner Dave Hoffmann, a machinist before he turned brewer, designed and built his filler). After a while, it looked like Mark had the right calibration, and two growlers, filled with Pig Iron Porter and India Black Ale, were rung up for sale.

If you’re the kind of beer drinker who likes to take something home after your afternoon or evening at the brewpub, then you’ll appreciate Mark’s efforts, which came on a day that Iron Hill folks spent smoothing out everything ahead of their grand opening in Maple Shade on Monday (doors open at 5 p.m.).

The filler is of benefit to both the beer drinker and the pub.

On principle, it works much like a bottling line: It purges air in the jug by filling it first with CO2; then it floods the container with beer via a tube inserted down into the jug, topping off the fill with a jet of beer to kick up some foam as a final air purge, after which the jug’s cap is screwed on by hand.

What it means for you is better shelf life in your refrigerator (it doesn’t change the fact that once you open the growler, you should do what you can to finish those four pints, or risk it degassing). For the pub, it should be more efficient than the widely practiced approach of half filling the jug and letting the foam settle before topping it off. That can eat up precious time on busy nights, and you can end up with an underpour if a pub is slamming busy. (For the record, the only time we ever got an underpour was in Massachusetts.)

If you go back about 10 years or more, some brewpubs used to slip a clear, vinyl tube (like what many homebewers use for racking) onto the tap and fill the jug from the bottom up. That practice fell out of fashion for some reason. However, The Ship Inn in Milford still does it.

The grand opening of its eighth location is surely to be a sweet moment for Iron Hill, and comes after two years of scouting sites and seriously trying to finally bring to New Jersey the brewpub model that has worked for Garden State natives Edelson and his partners, Kevin Finn and Kevin Davies, first in Delaware and then Pennsylvania.

One Jersey site that had been under consideration was the upscale Sagemore/Promenade plaza on busy Route 73 in Marlton, a great location to be sure. And we say the folks who own that site screwed themselves by not working out a deal with Iron Hill, because Redstone and PF Chang’s can’t come close to what IH does.

The brewpub, at 124 East Kings Highway, is spacious and well-appointed, a relaxing atmosphere that's quite conducive to conversation. The wait staff is attentive and makes it their business to know as much about the beers as the food (after all, beer is food).

Speaking of the beers, Iron Hill’s nine taps are built on a foundation of five house beers. Toss in a tap always dedicated to a Belgian style – you’ll find a wit occupying that tap on opening day – a pair of seasonals and a nitrogen tap that right now features a must-try keller version of their Ironbound Ale (4.7% ABV), an American-style pale ale that went bronze at the Great American Beer Festival in 2005. To begin with, Ironbound is an even competition of malt and hop flavors wrapped up in a session beer. But the unfiltered, nitro version has this dense creamy head that stays with you to the bottom of the glass.

A beer that should pique your interest is that India Black Pale, an amped-up, IPA turn of their American ale (6.3% ABV), deepened with black malt and dry-hopped with Horizon hops.

But don’t just take our word for it. Find out for yourself on Monday.

The Big Picture

Here’s video from last month's Garden State Craft Brewers Festival. To those who inquired more than once about its completion date, sorry for the delay. And to those who paused from their sampling or pouring to do an interview, many thanks.

If you went to the festival, you know the weather pretty much sucked. But thankfully the rain, while poncho-worthy, was intermittent. The guild puts the festival attendance at 630, and the event marked the New Jersey debut of Iron Hill Brewery. (IH co-founder Mark Edelson and head brewer Chris Lapierre took time do interviews for the video.)

A word about the guild fests
We’ll take this moment to repeat an oft-said point (on this blog, at least): Having the festival in Camden, or South Jersey if you want to track it regionally, is fine if there will be at least a second festival, specifically in North Jersey. You could toss in a third for the middle part of the state, since New Jersey is actually and distinctly of three regions, as far as its cultural stylings go.

A single festival in South Jersey becomes forgettable in the long run, and North Jersey folks can be hard-pressed to drum up the desire to travel the distance (a shout-out to Tom Eagan of the Destination Beer blog, who did come down from Jersey City on the 20th and made an admirable daytrip of things). And for argument’s sake, if there were but a single festival in North Jersey, the shoe of disdain would be on South Jersey’s foot.

So two festivals becomes important. At some point, it's about branding, and brand awareness. And by branding, we mean broadly speaking the New Jersey brand, the big picture, collectively the great beers made by the pub and craft brewers inside the state’s borders.

Since the guild’s festival is the only one that’s granted the dispensation to have the beer poured by the people who made it (therefore brewers can really talk to the consumers), it becomes important again to capitalize on that opportunity for face time with the beer-consuming public and remind those folks not just about your beer, but your very existence (you can’t do tastings at the package stores in this state). Because there’s a flood of beer on the store shelves from across the country and around the world, almost too much to choose from, sort of Alvin Toffler-ish/Future Shock-like, when you consider that back in the 1980s, the choices were dramatically narrower. The home team is in peril of being overshadowed by the plethora of labels now. (Yet once upon a time, Jersey had a plethora of labels brewed within its borders.)

It’s good for the consumer, the veritable panorama of choices, but not so hot for the concept of buying local being the new organic.

And that, in the end, is the big picture.

Iron Hill opening on 7/20

Iron Hill is set to open the doors of its New Jersey brewpub to the beer-enjoying public on Monday at 5 p.m., preceded by a ceremonial first pour with the media at 4 p.m.

We'd like to think of IH's opening as a small step for an established and respected brewpub brand that has eight locations spread among Delaware, Pennsylvania and now New Jersey. But you could say it's really a giant leap for the Garden State, which hasn't seen a new brewery/brewpub open in 10 years.

The folks behind Iron Hill – Kevin Finn, Kevin Davies and Mark Edelson – are from New Jersey and have long wanted to return to their home state with the brewpub model they found success with in the First State and the Keystone State. But the big ball of red tape that is New Jersey makes opening a new business, like a brewery, a daunting challenge. (Too much control is ceded to municipalities, and state government does little to encourage business development.)

But Iron Hill is here. Happily.

Cheers.

Fall through

This is a little disappointing, especially if you live in the northern part of the state. But there is some hope on the distant horizon.

The Garden State Craft Brewers Guild won’t be staging a second festival this year, like the one last fall at the Newark Bears minor league baseball stadium. Guild folks say a deal for a venue can’t be nailed down in time to sufficiently advertise a date for this fall to draw a good-size crowd.

That said, guild folks are scouting around for a place to hold an early- or mid-spring 2010 festival in addition to the annual summer festival that has moored itself to the decks of the USS New Jersey. Stadiums at Montclair State University and Somerville (the Somerset Patriots field) are being eyed for a spring festival.

The disappointment here is, obviously, that if you didn’t make it to the battleship this year, you missed the boat as far guild brew fests for 2009 go. It’s perhaps harder on the folks in North Jersey, who have had to travel to Camden for the past five years to sample the brews of guild members in one sitting.

Camden’s not exactly the idea of a dream destination for those folks, and if you talk to some longtime fans of Jersey-made beers who live above I-195, they will invariably bring up the halcyon days of the late 1990s, when the guild festival was held at Waterloo Village. But those days are long gone, and the festival eventually dropped anchor in Camden, to the satisfaction of South Jersey.

Cross your fingers that 2010 will indeed yield two festivals and be the dawn of an era in which the guild keeps a light on in both halves of the state.

Meanwhile, the version 3 of the Central Jersey Beer Festival is set for Sept. 19 in Woodbridge. And, Pizzeria Uno down the road in Metuchen is likely to repeat their cask ale festival yet again during the fall. Stay tuned.

Video
Speaking of festivals, the video we shot last month aboard the battleship in Camden will be up toward the end of this week. Some people have asked about when they could see it, and we expected it to be up by today. But the computer and a linked pair of external hard drives aren't playing nice with one another. The technical trouble should be resolved very soon.

Cheers.

Time to exit this

MADD strikes a more moderate tone in the Courier-Post of Cherry Hill regarding Flying Fish's Exit Series beers.

Two months of running in place on the same topic ... Now's a good time to shift things out of neutral, move forward and exit this debate, or at least adapt it to the times (see here, and here, page 3 of the table).

Exit to ale ... and so it goes

There's an AP story on the wires and Internet in which MADD gets annoyed at Flying Fish's Exit Series.

Nothing truly new in this, unless you're looking for a release date for the hoppy American wheat ale that will be Exit 11 (it's July 15th, and alas a media event to kick things off is being held in Philadelphia that day, not New Jersey. Sort of flies in the face of the talked-up homage to Jerseyana. But then, Philadelphia is, was and probably always will be a top market for Flying Fish, so there's that to consider). And when we say "nothing new," we mean the very same argument/gripe trotted out in June is being recycled a mere month later. Who cares if it's coming from a different mouth this time?

If you read The Associated Press story, you get the impression that Mothers Against Drunk Driving was contacted for comment (a completely logical thing to do as far as news reporting goes; and honestly, where was MADD a month ago when the chance to grouse about this was on the front burner?), as opposed to MADD getting out its long knives to fillet the Fish with a protest, à la a news conference at the start of a major travel holiday (such as last week's Fourth of July celebrations), something the organization is known to do. Not that we're advocating MADD tee off on a brewery; hardly, since we think MADD, nationally, has become a temperance league – as in all beer, liquor and wine are bad or lead to trouble – and especially since we thought the New Jersey Turnpike Authority needed to lighten up when it was getting fussy last month over this. But it is curious that the freshest news release on the Web site for the New Jersey chapter of MADD is dated 2006. The Exit Series gripe isn't even mentioned on MADD-NJ.

And, if you ask us, The Star-Ledger's headline on the story sort of oversells things. MADD gets second fiddle following some more of the Turnpike Authority frowning and resignation at Flying Fish's First Amendment rights (which the Exit Series wholly is). The balance of the story, aside from more rebuttal from FF, is about the beer series, not about how MADD intends to get madder over this. A mild slam, it would seem.

This item made WCBS radio in New York this afternoon, with audio comment from MADD folks (in which they did indeed slam FF, saying they were "appalled") coupled with some renewed deflection from Gene Muller at Flying Fish in Cherry Hill (he has proffered once before that drinking and driving are an unthinkable combination, something anyone could guess). But oddly enough, WCBS did this same story three weeks ago – after Channel 4 in New York did a take on the Turnpike folks having a conniption, after the TollroadsNews Web site broke the story (if you want to call it that). In CBS' report back then, the station spoke to Gene, but never went after the MADD angle. Hmmm.

And now a news day in the slow lane once again today.

And so it goes ...

PS: One thing about the Exit Series that does come to mind these seven months into FF's program for 2009 and as far as keeping beer denizens far and wide interested: 18 exits, 3 beers a year = 6 years of taking exits. The turnpike's a long road, indeed. Maybe the US Mint has some tips after 50 states, the District of Columbia and Puerto Rico, 52 quarters and 10 years.

River Horse update

There's a brewer change at River Horse to report.

Head brewer Christian Ryan is off to London, where his wife was transferred by her employer. Replacing Christian is Greg Papp, an alumus of Victory Brewing and Shipyard Brewing, and most recently the BJ's Restaurant & Brewery chain.

More to come soon.

Happy Independence Day*

Celebrating the 4th and continued independence from crappy, dumbed-down beer … Budweiser the king of beers? Nay, the beer equivalent of George III, our improvident former overlord who was overthrown.

Now is also a good time to renew a shout-out to Rick Reed’s Campaign for New Jersey Beer, his call to muster pride and support for Jersey-brewed beer.

From Rick: "New Jersey breweries make some of the finest beers on earth and if you are a New Jersey bar then you should serve at least one New Jersey beer. Have some pride in our state, it doesn't matter which brewery from NJ but have at least one!!!"

Small-batch beer is a thread that runs through the origins of this country. Everyone who’s really into beer knows that Thomas Jefferson, the author of the Declaration of Independence, turned to brewing in retirement from public life. (TRIVIA: Jefferson is among three US presidents who checked out on July 4th, the other two being his rival, John Adams, and James Monroe.)

Jefferson, of course, wasn't alone as a homebrewer. As prominent people of their day, the Founding Fathers were of the means to maintain personal breweries at their estates. If you’re a homebrewer, celebrate your connection to them. It's all about freedom and independence.

*Fireworks display shot July 4, 2009, at Lake Pohatcong in Tuckerton, NJ.

Hops slideshow

These Centennials are almost ready to pick. The bines are producing in waves, so by early to mid-August another harvest will be likely.

Tankard time

OK, so they’re not really tankards here, but Basil T’s in Toms River does a commendable job with its mug club dinner, that occasion when you can renew your membership for the year or sign up to become a member. This year's is set for 6:30 on Friday evening (find details here; look under menus on the left column; the dinner link is at the bottom).

(FYI: If you actually are looking for tankards, need the feel of pewter in your hands, The Ship Inn in Milford uses them in its club.)

If you’re a beer fan in the Toms River area, then you probably already keep a seat at Basil’s warm and a pint of Dave Hoffmann’s pub-brewed beer in front of you. (Dave, as many folks know, is also the owner of Climax Brewing in Roselle Park; being the brewer at Basil’s affords him a beer alter-ego.) But if you’re a beer trekker and the brewpub is a travel destination, then it helps to know this event is one of two with beer as the centerpiece that Basil’s pulls out the all the stops for. The other is their Oktoberfest, and both are worth putting on your calendar.

Cheers. See you there.

Draft Magazine swings and misses

Not to beat up on them, but Draft Magazine completely zoned out with this. How they followed this item and came up with New Jersey as the culprit is anyone's guess.

The NewJerseyNewsroom.com story is merely localizing a national story, and in this case, how a federal excise tax increase would hurt Garden State microbreweries, like other brewers nationwide. Sen. Bob Menendez was contacted for comment to further localize the issue and even said nothing is set in stone. Even a skim of the story would guide you to the conclusion of a national issue being localized.

Anyway this is our posted response to what Draft Magazine's Web editor wrote (FYI: We did minor style editing and fixes to our hasty writing on Draft's site):

Although we’re reluctant to defend politicians, we do have to take exception to this brief about the excise tax and reasons to avoid New Jersey.

Not to seem obnoxious correcting you, but it is the federal excise tax you are referring to. And while Sen. Bob Menendez of NJ is on the US Senate Finance Committee, Max Baucus of Montana is the chairman. And so far it is only talk of raising excise taxes. Also, as an FYI, the soft drink industry could be asked to pony up, too. This is all connected to Congress’ plans to overhaul the US healthcare system, so it’s improbable that a single state would be behind it.

The folks at the Brewers Association put out an action alert on this.

But meanwhile, there is another bill that proposes halving the federal excise taxes on beer. You’ll find information about that on the Brewers Association site, too.

Perhaps you’re confusing the federal measure with the New Jersey Legislature’s increase in the state's tax on liquor and wine. That budget measure excluded beer, and Governor Jon Corzine’s administration, although a bit ham-handedly, stressed that beer was excluded from the increase.

And again, not to seem rude, but your space is better spent calling on beer enthusiasts to write their lawmakers and register their objections to a tax hike, and not singling out a particular state for blame, which, in this case, is completely erroneous.

Again, we're not trying to beat up on Draft Magazine (although they did disparage New Jersey for no discernible reason, other than the apparent cliche of making Jersey the butt of a joke). But their interpretation of things is just so hopelessly flawed, totally mangled.

Craft Brewers Guild Festival on Saturday

The Garden State Craft Brewers Guild 13th Annual Beer Festival, as it's billed on the organization's Web site, is Saturday (1-5 p.m.) in Camden aboard the USS New Jersey. (Note to the guild: Not to be a pain, but it's time to update the festival announcements on the Web site. It proclaims 16 breweries, but there are only 14 members listed under the guild membership tab. Even when you toss in soon-to-open Iron Hill Brewery, which is expected to debut its beers in New Jersey aboard the ship on Saturday, that only makes 15. Plus, Krogh's in Sparta rarely pours at this festival.)

Also, it's a little unfortunate that the guild's site doesn't indicate a festival for the fall. But some guild members say there is the intention to repeat a fall festival, like the one in Newark last October. One of the observations that arose after that festival was attendance suffered because the planning came together late and there wasn't sufficient time to get word out.

Alas.

Hopefully on Saturday (which unfortunately is forecast to be rainy) the guild will have handouts about a fall festival, as was done last year. Still, it would beneficial to have a little buzz about it going on the Web site now, even if the planning has not totally gelled.

Anyway, here's what the 11th and 12th festivals in Camden looked like.

IF YOU GO:

• Tickets are 40 bucks and appear to still be available.
• Parking is available for 10 bucks at the garage across from Adventure Aquarium. Shuttle buses from the garage run regularly to and from the ship.
• Food concessions are on the ship. It's the usual fare, but at the past couple of festivals the vendor has been better than some you'll find at similar events.

Portrait of a Lone Hop in the Rain

Exit to ale, reprise

If you believe Toll Road News, there’s some frowning at the Woodbridge headquarters of the New Jersey Turnpike over Flying Fish and its Exit Series beers. If that’s the case, then the Turnpike Authority should lighten up.

From a chat with Gene Muller, Flying Fish’s president, it seems the fuss is a little overblown, but not without a PR dividend for the brewery. The static comes from fears over the potential for assumptions, albeit erroneous, that the Turnpike is behind the beer.

That’s funny, since Flying Fish doesn’t use the word turnpike on its labels or related Web site. And you can't get an Exit beer at the Molly Pitcher rest stop, nor an Exit 4 T-shirt anywhere but Flying Fish.

Also, the brewery isn't infringing on any trademarks. (You can’t trademark that highway-sign color of green; nor can you trademark the word exit; the shape of the Turnpike’s sign is trademarked, however.)

In the grand scheme of things, this is about the New Jersey Turnpike as iconography and pop culture. The Flying Fish series is an homage to something distinctly New Jersey. And last we checked, the Exit Series celebrates that slice of Jerseyana; it does not mock it, like so many comedians and a recent headline in Draft Magazine.

Still, in the face of all this gear grinding, the brewery’s Web site for the Exit Series now features a disclaimer now (pictured; click to enlarge).

Any authority concerns about drinking and driving were met with the reply that Flying Fish folks don’t condone drinking and driving (they never have; nor does any Jersey micro or pub brewery), and that they drive the same roads as everyone else.

(The dim view of roads and beer or wine or liquor mentioned in the same breath is a knee-jerk association to DUI, a propensity to see a dark side. The thinking person knows better, knows it's not fait accompli. It's unfortunate and makes you wonder when you consider this: Five years ago, Buena Vista Township in Atlantic County temporarily changed the name of its mint-growing section of Richland to Mojito. Why? Because Bacardi gave the town 5 grand for the promotion, and got a mojito sign along Route 40, the main highway through town. Last we checked, a mojito was made not with just mint, but rum, too. And this event went over with not a hubub, but feature stories written about it. Go figure.)

Gene did suggest the Turnpike shouldn’t be spending money on lawyers to swat at a small, taxpaying business. (A lawyer contacted the brewery to press the authority's concerns; there's no cease and desist notice that we know of.) Tolls pay the Turnpike’s bills; who needs a toll hike because the Turnpike Authority took a wrong turn down a legal dead-end?

In the long run, all of this attention proves beneficial for Flying Fish. Exit 11, the second installament of the series, is due out soon. News media from the surrounding region have been working the story. (Update: Channel 4 in New York did a somewhat dour turn on the dispute on the 6 o'clock news. Their written version has a lame headline pun.)

A day in the slow lane for the news outlets perhaps, but a grand avenue of exposure for the beer.

One final word: We’ve dealt with Joe Orlando from the Turnpike Authority, going back to our AP days. And while the Turnpike Authority's concerns are understandable, the tone and disparaging remarks in the Toll Road News story seem out of character. Even on the worst of days, i.e. bad news coming out of the Turnpike, Joe was always helpful and candid, never coarse. Hence, some doubts about Toll Road News.

Catching up

This is something we intended to do a month ago, but we never could find the results of the contest. Until now.

Here's the top winner of the American Homebrewers Association Big Brew 2009 YouTube contest (we won it last year.) Great job, cool animated intro.

Cheers and congrats to all the winners.

Sobering the numbers

If you read this, then you should also read this, and this. The latter should sober up the fear reflex by supplying some perspective.

That research about campus binge drinking, done by an agency that exists to hand-wring about binge drinking, would come back with numbers showing an even greater binge drinking crisis should surprise no one.

If the numbers went down, would the research get a headline? Maybe. But, realistically, in an era in which a little fear goes a long way, lower numbers would probably just sail under the radar. (A little conditioning goes just as far, and we've all been conditioned to accept the viewpoint that crises only get worse, never better, let alone question whether they were ever a crisis to begin with.)

Let's hope those massive (yet encouraging) street protests in Iran over their election continue, so there's truly some significant news to report. Otherwise, this puffed-up piffle will claim unjustified airtime on the 24-hour news channels. It's probably already going to be the next health segment on the local broadcast news stations tonight, given their propensity to pick low-hanging fruit.

Alas.

More hops

It's been a rainy late spring, but the Centennials have held up fine, with cones coming in all over the place. These images are of some of the smaller bines.

Yesterday's gone

OK, time to cop to something.

Yes, calling Guinness a "yesteryear" beer was a dig at the beer. Sort of.

This comes up by way of email from a former co-worker (from our days at the sweatshop AP news bureau in Trenton) who asked if the Campaign for New Jersey Beer post of Thursday took a swipe at Guinness.

Again, yes. Sort of.

Guinness still tastes good (try the 250th anniversary edition; it's rich and tasty). And in those bars that Rick Reed and other Jersey brewers legitimately complain about, Guinness is a good buy when all the other options are Coors Light, Bud, Michelob Ultra (as in ultra bland) ... The list goes on.

Samuel Adams falls into the same cateogry, a good pint when the rest of the taps aren't worth wasting the calories on. (Jim Koch and Boston Beer, however, deserve a pass. The Samuel Adams brand clearcut the forest to make the road toward better beers, if not proving that you can become the next era of brewing in markets homogenized by Bud, Coors and Miller.)

So why, then, is Guinness yesteryear?

It's a generational thing. Guinness had cult-like status in the late 1980s, early 1990s in several parts of New Jersey. At that time, few bars went to the trouble to deal with that nitrogen-dispensed draft system that allowed Guinness its dense, creamy head and smooth texture. Why bother if you could count your Guinness customers on one hand?

One of the bars in our area, during our Asbury Park Press days, that did go to the trouble was the Drafting Table in Bradley Beach, where you could find Guinness on tap almost 20 years ago. And if memory serves, the Drafting Table occasionally had John Courage Amber on draft, too, a rather inviting British beer at the time.

It doesn't seem like much to sing the praises of either now, given that you can easily get your hands on a fat, heavy bottle of Kasteel Donker, if you're willing to part with 9 bucks. But in 1990, it was a big deal to shift from Heineken to darker beers without having to pass through the doors of a knowledgeable packaged goods store. And it's worth pointing out, too, that at this time, Samuel Adams wasn't a sure thing to find on tap. Or in even bottles behind the bar.

So, indeed, you were hip back then if you even liked Guinness; hipper still if you knew the flavor difference between Guinness on draft and Guinness Extra Stout in the bottle (draft was smoother, thanks to the nitrogen; bottled Extra was a different animal – the fizzy carbonation made the roasted and black patent malts more prickly, almost harsh on the palate). You were a trendsetter if you knew of bars that went the extra mile to carry Guinness on draft.

And Guinness was cool. The John Gilroy advertising illustrations from the 1930s, featuring the menagerie of zoo animals, now played to a new generation in the 1990s on glassware and T-shirts. A former Asbury Park Press co-worker even visited the Guinness brewery in Dublin, returning with gifts for fellow Guinness drinkers, while yet another former co-worker regaled us with tales of pubcrawling in Ireland.

What changed things?

The microbrewing industry finally caught up to New Jersey in the mid-90s. That and Jim Koch challenged you to step up to flavor. And there was portable draft Guinness, the four-pack of cans (those bottles of Guinness draft didn't hit the area market until about 2000-01). Guinness finally found a wider fan base. More taphandles too. Exponentially more compared to 1990. Guinness in the bar and grill these days is as common as salt shakers on the tables, and noticeably absent if it's not on tap. Or at least in cans behind the bar.

Some of that hipness has been lost to time and the increased ranks (see what we mean by generational). And these days, there are plenty of reasons to explore other beers, like that oatmeal cookie stout Triumph occasionally brews – and pours under nitrogen. It's an exceptionally well-done beer.

So is Guinness yesteryear? Respectfully, yes, when the landscape is dotted with so many beer choices, whether from breweries native to the home state (this is a Jersey-centric blog) or the surrounding environs.

But nonetheless, Guinness is still in our fridge. Probably always will be.

Campaign for New Jersey Beer*

Been there, been living it: Think Jersey, drink Jersey.

But this like-minded initiative is all about putting a bug in someone’s ear, namely bar owners.

For six weeks now, Rick Reed has used his Friday night sermons from the mash tun at Cricket Hill Brewery to imbue the tour crowds to be foot soldiers in a rebellion to get New Jersey beers on tap at Jersey bars that find it fashionable to crowd their tap space with crappy Coors Light, yesteryear's Guinness, and that god-awful Bass wannabe, Smithwick's.

Those crowds in Fairfield are running about 130- to 150-people strong each week, and Rick’s arming his legions with cards that bear the name of the cause – Campaign for New Jersey Beer – and are to be left with bars and restaurants' wait staff, bartenders or managers. The accompanying text on the cards explains that Garden State brewers make topnotch beers, and bars in New Jersey should have at least one of those beers on tap. It’s a matter of taking pride in something that's made in the state.

On another level, the cards are the equivalent of a polite boycott, since the person leaving the one intends to not patronize the establishment until a Jersey beer gets tap space.

Of course, Rick’s preference is to see Cricket Hill tap handles grow from this action, and he says his draft accounts have jumped by a half dozen since the campaign started. Whether that’s directly related to his foot soldiers and the 1,000 cards that have been passed out so far is anyone’s guess, he says.

But the six new accounts are welcome business, and the awareness served by the cards is undeniably important: Drink Jersey-made beers. They’re local, they’re fresh, and they can hold their own against anything on the store shelves that pours in from New York, Pennsylvania, Michigan, California, Massachusetts, Delaware or Europe.

Meanwhile, this thought came to mind after reading about Carrotmobs in a recent issue of Time magazine. In effect, the movement is a reverse boycott: rewarding businesses with patronage in exchange, in the case of Carrotmobs' requests, for going green.

It would seem like there’s potential for applying that technique to Jersey bars, prevailing en masse upon those places to put the locally made beers on tap and rewarding those bars with regular patronage. Granted, it’s easier, and perhaps more noble, to get businesses to change their light bulbs to CFLs, but we think the idea has potential for Jersey beer somehow.

Who knows, Jersey Maltmobs may be the next story in Time.


* FYI: The graphic above is of our making for the purpose of this post.

Roll out the barrel

If you like Ramstein Maibock (we do), then this is something you don't want to miss: Ramstein Maibock, barrel-aged and dry-hopped with fresh Hallertauer hops.

The dry-hopping may break from tradition with a German style beer, but American brewers have been making their mark by rewriting the rules (double IPA, anyone?) and coloring outside the lines. This is one in which High Point Brewing steps in with its expertise and sets the pace.

The tricked-out, limited version of the bock tops the bill for High Point's June open house this Saturday (2-4 p.m.), backed up with the Ramstein flight of Blonde, Dunkel Weiss and Blazing Amber.

And if you're a Ramones, Blondie or Lou Reed fan, the added bonus for Saturday is you can glimpse photos of those performers from their heady days, courtesy of Lower Third Enterprise. The images will be on exhibit and for sale.

You don't need the Reverend Horton Heat to tell you that rock 'n' roll and beer go together like Les and Paul.

Meanwhile, we trekked up to Berkeley Heights in Union County on Wednesday for a chat with Trap Rock brewer Charlie Schroeder (more on that very soon) and to visit a brewpub that's worth the two-hour drive from our southern Ocean County shores. (There's a classy polish to Trap Rock that you quickly come to appreciate once past the entrance. And even with a seven-barrel system, Charlie keeps nine house beers flowing, plus a version of one of those on a handpump.)

Pictured is the lovely and gracious Melissa Hudasko, slightly reprising her New York Times pose from last year.

An egregious miscarriagement of taxitude*

Higher state taxes on spirits and wine? Passed on by restaurants to the consumer? Faint ...

There's been a bit of backlash by consumers with QWERTY access, teeing off on restaurants, posting complaints about the threat to pass on a 25 percent increase in those taxes.

It's pretty much misplaced blame to do that. Here's why:

Restaurants don't stay in business by losing money; nor can they eat every rise in their overhead. Last year, anything made with flour cost more because of stupid government policy skewed toward corn as the raw material for ethanol (more corn planted, less of wheat and barley); delivery charges went up when crude oil prices (futures prices, that is) hit the moon; and the list goes on.

The places you dine at were doing what they could last year to manage those headaches. And their migraine has lingered into this year with a downturn in business that they're struggling to make up. (Consider this: You should support your favorite restaurants if you can. The patrons they stand to lose aren't just someone else; they are you, too, if you're staying away in protest.)

So when New Jersey, meaning the Corzine administration, popped the cork on this tax increase and poured everyone a round of pay-more, well anyone who had just finished a snifter of Courvoisier on March 10th could have envisioned restaurants being stuck with few options.

And if you're a beer drinker, don't think you're getting an automatic pass at the tap just because beer was left off Corzine's tax menu. To keep from scaring away patrons, restaurants and bar owners could spread the pain across the pricing board – pints of beer, entrees, appetizers – and not just jack up the tab for a shot of Applejack. (It makes for good, kneejerk rabble rousing for industry groups to insinuate that prices by the drink will rise in proportion to the tax increase.)

But the point remains: Don't blame the restaurant owners for trying to stay in business. Blame the Legislature and a succession of governors on both sides of the political aisle for missteps and miscues, and a legacy of avoiding doing what's right.



* From The Simpsons, 9th season, episode 20, The Trouble With Trillions

Rapid response ...

As in yours is needed. This missive from the Brewers Association tumbled into the email queue today.

Like we have said, the battle has been joined, and the Brewers Association is conscripting craft beer drinkers to act like a militia and speak out, state by state, against higher excise taxes by writing their lawmakers on Capitol Hill.

New Jersey's own Bob Menendez is on the Senate Finance Committee. One more time, here's his email. And the blue graphic shows addresses for his New Jersey and DC offices.

The best approach is a two-pronged one, meaning don't just email, but send the same comments via conventional mail as well. Also, when you write, cite. Pull information from the Brewers Association's arguments and point out that higher federal taxes will hurt New Jersey craft brewers, who are a source of jobs and state and local taxes, regardless of how many jobs or however much those taxes paid at home are.

It's also worth pointing out – as we have before – that beer, wine and liquor* have been paying Uncle Sam's bills for several decades. It would be unfair and too easy for Congress to tap that source again. But the unfortunate stigma that beer, wine and liquor have attached to them make them the easy – even vulnerable – target. DUI, underage drinking and alcoholism are not solved through higher taxes (nor should any thinking person accept those as reasons to fund healthcare reforms so long as cigarettes are a commercially available product in this country).

If you're over 45, you probably remember when soft drinks came, not in Big Gulps and 20-ounce containers, but in 12-ounce bottles (or even 6 and 10 ounces from vending machines!) and that fast food was a sometimes food, served in modest portions, and not an everyday food. And it should mean something to healthcare reformers, Capitol Hill and the Obama administration that five years ago McDonald's, to its credit, dumped its Super Size menu, thanks, in no small part, to blow-back from those outsized portions making outsized Americans. Oversized sodas and fatty, prepared or prepackaged foods own a piece of the erosion of the nation's overall health and their industries should be asked thusly to share a tax burden.



*Awhile back, Pennsylvania beer writer Lew Bryson put forth the idea that calling beer, wine and liquor alcoholic beverages is an unfortunate choice of words, unfairly tying them to negative connotations of alcoholics and alcoholism. (Lew didn't pontificate; he just pointed out his preference to not phrase references to the beverages in that way.) We share his point of view: Hence, beer, wine and liquor.

Rapid deployment

Last year, it wasn't until the second week of July that cones took shape on our Centennial bines.

This season, it's been surprisingly fast: the first week of June. These are early ones, but cones all the same.