|Will the app look like this?|
Boaks founder Brian Boak says the free app being developed by a New York City ad agency will be debuted at the Saturday afternoon session of the Atlantic City beer festival (March 31).
"For people who have iPhones who are there for the early session, there's going to be some very special VIP privileges they will be able to get, using their iPhones," Brian says.
The app actually is expected to be available a few days ahead of the beer festival. However, Brian says, some features will be locked until the formal debut.
The idea for the confluence of personal gadgets and beer marketing is obvious: steering beer drinkers to the brand.
|Brian Boak (right) at Brewers Plate in Philly|
Boaks entered the New Jersey craft beer market in 2008 as contracted-brewed label. The Pompton Lakes company's lineup of Belgian-style beers and an imperial stout are brewed under contract by High Point Brewing in Butler.
New Jersey Beer Company, based in North Bergen, was recently added as a contract brewer and last week brewed a Belgian brown (Abbey Brown, 7% ABV) for the Boaks label.