On the heels of their preposterous triple-hopped campaign (can't even taste the hops, so why boast?), the vortex bottle that reminds you the beer, too, sucks just like a vortex, Miller Lite (tastes plain, less thrilling) imbues you to man-up and drink light beer.
It doesn't add up to man-up and pick up something that has no flavor. More like dumbing down.
And for the record, good beer isn't at all about machismo, and life's too short to short yourself on flavor.