No, no, no
The new issue of Beeradvocate came today ...
Maybe this is hypercritical, but Jason, Todd, guys, that cover photo is garbage. Sorry, but that is a throw-away image from the Canon's flashcard, a quick frame shot to find an f/stop and gauge room lighting (if you left your light meter at home), and then the photographer chimps at the back of his camera, deletes the pic and lines up a real shot. Not a closeup of crap.
OK, so it's a closeup of a mash tun being cleaned out. It's not even a good photo of that (it's cluttered-looking as far as composition goes, and your eye falls immediately to the door latch area).
But really it's not about anything. Nothing.
What's so compelling about cleaning out a mash tun? You can't tell the rake is a rake (sorry, two feet of handle identifies nothing, whereas the end of the rake would have); that muddy color on the right is probably steam, but you have to hang out at a brewery to know that. The image is flashed-out overexposed on the left; meanwhile, the action (the falling grain) is underexposed. It's not color balanced, so the raked-out grain looks green, and if you had to fix it in post, then you're just playing garbage in garbage out.
But most of all, the shot perspective is indicative of nothing. It's slightly to the left of head-on, over a shoulder. It's just junk and shouldn't be on the cover, nor anywhere, for that matter.
Sorry, but it's a bad job. And it if were a beer, you guys would be going "D-".





