The Big Picture

Here’s video from last month's Garden State Craft Brewers Festival. To those who inquired more than once about its completion date, sorry for the delay. And to those who paused from their sampling or pouring to do an interview, many thanks.

If you went to the festival, you know the weather pretty much sucked. But thankfully the rain, while poncho-worthy, was intermittent. The guild puts the festival attendance at 630, and the event marked the New Jersey debut of Iron Hill Brewery. (IH co-founder Mark Edelson and head brewer Chris Lapierre took time do interviews for the video.)

A word about the guild fests
We’ll take this moment to repeat an oft-said point (on this blog, at least): Having the festival in Camden, or South Jersey if you want to track it regionally, is fine if there will be at least a second festival, specifically in North Jersey. You could toss in a third for the middle part of the state, since New Jersey is actually and distinctly of three regions, as far as its cultural stylings go.

A single festival in South Jersey becomes forgettable in the long run, and North Jersey folks can be hard-pressed to drum up the desire to travel the distance (a shout-out to Tom Eagan of the Destination Beer blog, who did come down from Jersey City on the 20th and made an admirable daytrip of things). And for argument’s sake, if there were but a single festival in North Jersey, the shoe of disdain would be on South Jersey’s foot.

So two festivals becomes important. At some point, it's about branding, and brand awareness. And by branding, we mean broadly speaking the New Jersey brand, the big picture, collectively the great beers made by the pub and craft brewers inside the state’s borders.

Since the guild’s festival is the only one that’s granted the dispensation to have the beer poured by the people who made it (therefore brewers can really talk to the consumers), it becomes important again to capitalize on that opportunity for face time with the beer-consuming public and remind those folks not just about your beer, but your very existence (you can’t do tastings at the package stores in this state). Because there’s a flood of beer on the store shelves from across the country and around the world, almost too much to choose from, sort of Alvin Toffler-ish/Future Shock-like, when you consider that back in the 1980s, the choices were dramatically narrower. The home team is in peril of being overshadowed by the plethora of labels now. (Yet once upon a time, Jersey had a plethora of labels brewed within its borders.)

It’s good for the consumer, the veritable panorama of choices, but not so hot for the concept of buying local being the new organic.

And that, in the end, is the big picture.

A pint of Jersey fresh

What’s better than fresh beer? Fresh beer dry-hopped with freshly picked Cascades and Nuggets.

We spent some time Wednesday in the brewhouse at the Tun Tavern in Altantic City, where brewer Tim Kelly put on tap a special take on the Tun’s All American IPA, dialing up the beer’s aromatics with a few pounds of hops grown in South Jersey.

The beer’s a lightly filtered version of the Tun’s IPA, trending toward malty but smoothed out with the Cascades and Nuggets. The lighter touch with filtering gives the brew a hint of English real ale, however the carbonation is what you’d expect with American craft beer.

This is the first time Tim’s had a chance to use locally grown hops in a brew, but his preference is to be able to do it more frequently.

The cones came by way of Tim’s friends, Ray Gourley and Kathy Haney, whose small-space garden in Haddon Heights has produced an impressive crop of Nuggets, Cascades, Glacier and Goldings, among other varieties (check out the photo by Ray, cones as big as your thumb).

What got sacked up in a mesh bag and tossed into the serving tank smelled really great, so you can bet the beer’s worth moving up on your list of pint choices. (We took home a growler pulled early from the batch; haven't sampled it yet, but it will be more like real ale IPA, nice hoppy nose and low carbonation with the malty signatures.)

While waiting for the IPA to filter, we sampled a couple of the California brews – Lost Abbey Judgment Day and Moylan Brewing’s Hopsickle Imperial IPA – sent this way by the Thirsty Hopster.

Judgment Day, wow, the Cecil B. DeMille of beers, a quad as big as its biblical name. It’s got a warm alcohol kick (10.5% ABV) right from the start, in the nose and first sip, plus some chocolate notes before you get to the raisin flavors (it has raisins as an adjunct, plus some special B in the grain bill). Let it breathe and relax in the glass and some really big flavors unfold.

Hopsickle (9-something % ABV) was a beer that smelled better than it tasted, and that’s not a slap at its flavor, just an observation. You sort of expect an imperial IPA to be as bitter Paul McCartney’s ex, but the chorus of hop aromas were a nice preface to each sip from this pumped up IPA.

Looking ahead
Leather Neck stout, which has been off the Tun’s taps for a little while, is returning soon, and Tim plans to get rolling on an Oktoberfest (a Märzen fermented with Munich lager yeast) in a matter of days (just a tad behind schedule). Deeper into the fall, think spiced beer, and another lager will probably be coming back around.

Also, look for the Tun beers – four to six of them in fact – at a dinner at the Laguna Grill in nearby Brigantine about the third week of October. Plans for that were starting to take shape on Wednesday. Stay tuned.