Monday, July 15, 2013
Saturday, September 15, 2012
Oktoberfest is alive and well
The gist of those two observations is: The US craft beer market is awash in crappy takes – poorly executed or just plain wrong – on a hallowed German style that the Germans themselves have essentially forsaken by putting profit over quality and tradition. In that regard, American brewers should heed the call to rescue it, like they've done with some Belgian styles.
Meanwhile, Oktoberfest as an event has become this tourist-trap-hijacked drunkfest of a calendar date, that most of Germany, save Bavaria, ignores. To be a good student of beer you should be savvier and explore what else Deutschland has to offer.
But, in terms of signal to noise, there's plenty of noise in these observations. For one thing, märzen beer is still alive and well – in the US. There may be plenty of dreck out there, but there's also plenty of cream (that's been the case with craft beer for a while now), as American brewers spot an opening and re-create, even re-imagine, a beer.
As for Oktoberfest the event, it is what it is: a seasonal money-maker for it host city. That's the tilt of the Earth these days. No sense in crying over tipped beer.
And, as far as the subset point goes, that Germans make other brews besides fest beers, well duh. In the craft beer world, hardly anyone thinks (or thought) fest beer is all Germany ever brings to the table.
Even in New Jersey and its environs, where down-the-nose looks our way think us a bit behind the curve, brews like rauchbier, gose and snappy Berliners have been in the mugs for some time, either by our brewers or found on packaged goods stores' import shelves. Germany is not in its rookie season in here in the states, and thanks to the Web, beer drinkers here get around without having stray too far from home (read that as exposure, access to styles, style information).
No matter what the Germans brew these days – and to be sure, they have been dumbing down the fest beer for years now – Americans aren't, nor can they be expected, to be keepers of beer flames. American brewers hate rules as much as they respect them.
For US brewers, styles are as much a blueprint or suggestion as they are, well, the actual style. American craft brewers are too inclined to rewrite the rules, deconstruct them and rebuild them in a hybrid, a mash-up, or cover the style by doing a stellar job at it. That's what American craft brewers do well. It's not so much being the keeper of a flame, but rather, picking up where someone else left off and putting your own stamp on it.
High Point Brewing (located in Butler) was founded as a wheat beer brewery in the German tradition and has produced the decoction-mashed fall märzen for 14 of its 16 years in business, the very first batches being made at the request of a now-closed German restaurant in Atlantic Highlands. Ramstein Oktoberfest enjoys high marks from the critics and continues to draw big crowds to the brewery on the second Saturday of September, its annual release date.
At Climax Brewing, doppelbocks, märzens, helles and Oktoberfests are genuinely a matter of heritage. Dave Hoffmann, owner of the Roselle Park brewery, is a New Jerseyan, but a German, too, via both parents. Screwing up the style is a sacrilege, and something that flies in face of his beer-drinking experience. Märzens and bocks are among his favorites.
Elsewhere around the state and country, there are able interpretations of the fall style (Left Hand in Colorado and Great Lakes Brewing in Cleveland come to mind), but things get more elaborate than just capitalizing on a seasonal.
For a while now, Tom Stevenson at Triumph Brewing in Princeton has made those goses, rauchbiers, among other Old World styles (including gruit, a style Tim Kelly at Atlantic City's Tun Tavern has made as well). Carton Brewing (Atlantic Highlands) makes a quite-worthy Berliner. At some point, these brews become more than an introduction to beer: They develop a wide following and generate expectations.
Honestly, though, the observation about bad beers in the marketplace is one that really knows no exclusive style, nor season, meaning it's hardly exclusive to Oktoberfest beers. You can say it about virtually every beer style out there, every seasonal. Alongside the good and the great, there are bad IPAs, bad APAs, bad wits, bad summer seasonals, dubious pumpkin ales, out-of-balance winter warmers, crappy stouts and lame porters. The craft beer market is crowded and getting more crowded. Not everyone hits the mark, and sadly, sometimes it shows.
On the other point, Slob-toberfest ... well, Oktoberfest in the US is very much Cinco de Mayo in lederhosen. But then, Cinco de Mayo is St. Patrick's Day dancing to a mariachi band. And Halloween is a tavern party in a witch's hat, meaning all of those calendar events have devolved into bar promotions of some sort. It's been that way for too long to think about. And the atmosphere surrounding that says, So what? It's business. If you're a brewer, and a bar wants to feature your beer, seasonal or not, you want the tap handle.
Meanwhile, Oktoberfest in Munich is indeed one of the city's paydays, something it can rely on to generate revenues, fill hotels, plow money into the local economy, never mind how it started or what it used to be in the eyes of anyone. It is what it is, and for Munich, it's not unlike New York counting on a lot of people showing up in Times Square on New Year's Eve, or Louisville depending on a Kentucky Derby bounce the first Saturday of every May.
Again, so what? It's commerce.
Just like brewers producing a seasonal, i.e. Oktoberfest ... it's commerce, a business decision. If it plays, it pays. Ask any brewer if having a reliable revenue stream is worth the trouble, the answer is likely to be "yes."
"For us, it's really important to look at celebrating what we strive to do well," Greg says.
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Labels: Climax Brewing, Craft Beer, High Point Brewing, Hoffmann Oktoberfest Beer, New Jersey Craft Beer, New Jersey Craft Beer Industry, Oktoberfest, Ramstein, Ramstein Oktoberfest
Tuesday, September 20, 2011
New dimension at High Point – more space
Regulars who make it to High Point Brewing's open houses probably noticed over the past couple of months the knocked down wall at the far end of the brewery.
It is what you think: underway expansion by the makers of the Ramstein craft beer lineup. In July, High Point took over the next-door space in the Butler industrial complex that the 15-year-old brewery has long called home. The space previously had been used to warehouse DVDs produced by an indy filmmaker and distributor, EI Independent Cinema (makers of the B-movie Spiderbabe).
Like a lot of the longtime Garden State production craft brewers, High Point is running at capacity, making the business of brewing the year-round core brands and squeezing in the seasonal brews a tougher balancing act. (High Point also does contract brewing.) Hence, the need to expand.
High Point owner Greg Zaccardi (that's Greg above pouring samples from the September open house) says the back wall came down in late July, and the extra 2,000 square feet of space was immediately used for storing empty kegs. It will also be used for grain storage, and sometime next month the brewery's cold box will be moved into there.Relocating the cold box will open up 400 square feet for the installation of more 30-barrel fermenters, an undertaking that had been on the brewery's 2011 to-do list. That project is now slated for just after the start of 2012.
Greg says the brewery needs to get past the Oktoberfest season, an über-busy time of year for High Point, which specializes in German-style beers. On the heels of that is another big-selling seasonal, Ramstein Winter Wheat Doppelbock.
(Look for more of the weizenbock to make it into 12-ounces bottles this season than last year. Most of it was draft only last time, and a larger-than-normal portion of the production run was set aside for turning into Icestorm eisbock.)
Speaking of Oktoberfest, High Point brewed 10 15-barrel batches of its popular märzen this year. Demand for the seasonal was up 25 percent, and the brewery had to make a decision about whether to temporarily cut back on brewing Blonde wheat beer, a year-round Ramstein brew, when it began its production run of Oktoberfest back in July.
EVENT NOTE: High Point will tap an Austrian oak barrel of the märzen as part of an Oktoberfest event at the Pilsener Haus & Biergarten in Hoboken on Friday.
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Labels: High Point Brewing, Oktoberfest, Pilsener Haus and Biergarten, Ramstein Oktoberfest
Monday, September 13, 2010
Fall classic
Some scenes from High Point Brewing's 2010 Ramstein Oktoberfest debut on Saturday. Video was shot using an iPhone.
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Friday, September 10, 2010
Märzen chronicles
When you flipped the calendar page from August to September, you probably reset your palate from summer beers to something chewy and malty.
Never mind that there are pumpkin ales on the shelf right now. Märzens – Oktoberfests – are the beers that remind you that fall is the best season of the year.
And with this style, New Jersey interpretations aren't to be ignored. In fact, you'll find some exceptional ones made in the Garden State, in North and South Jersey. Over the next couple weeks, you'll see them highlighted here.
First up is High Point's draft-only Ramstein Oktoberfest. The Butler brewery's oldest lager brand has developed a substantial following over the past decade and earned a top rating on BeerAdvocate. The 2010 version debuts this Saturday at the brewery's September open house (from 2 p.m.-4 p.m.)
Like all but one (Revelation Golden Lager) of High Point's 11 beers, its Oktoberfest is the product of decoction mashing, an Old World brewing method whose origins predate thermometers and its goal aims to maximize efficiency in the conversion of grain starches to sugars. But the process also creates malty flavors that are rich and memorable.
"It's the difference between sauté and quick blanch," says High Point founder Greg Zaccardi.
The brewing process, in which a portion of the grain is pulled aside, boiled it, then returned to rest of the mash, takes longer than the infusion-mash methods other Jersey brewers use to make great beers of their own. Decoction also costs more in crew time and utilities.
"The finished product is worth it. We hope people get it, and I think they do," Greg says.
As a business, High Point was born a wheat beer company, and the decoction process was more suited to producing those styles. "Our brewhouse was custom designed for wheat beers," Greg says.
Over time, the brewery shifted its emphasis from wheat beers to embrace other styles, including pilsners and Vienna lagers. The brewery's Oktoberfest was originally tailor-made for a now-closed German restaurant in Atlantic Highlands in Monmouth County.
The Ramstein märzen quickly outgrew those beginnings, and the 140 barrels brewed this season – with an early start in June instead of July like past years – reflect a 30-plus percent increase in production from last year.
"It's draft-only, and it sells out draft-only," Greg says. "The way our brewery is set up, packaging draft beer is better for everybody, for the brewers, for the brewery, for the beer drinkers, for the distributors, for the retailers. We don’t at this point have a need to bottle it. It’s a short season … Fresh beer from a keg is great for Oktoberfest."
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Monday, August 23, 2010
'Untraditional for a traditional brewery'
High Point Brewing will soon roll out the 2010 version of its Ramstein Oktoberfest.
Followers of the Butler brewery know the märzen speaks to German traditions of noble hops and a decoction mash for a rich, malty beer. And in a growing Ramstein tradition, the draft-only festbier will be debuted at the brewery's September open house (Sept. 11 this year, 2 to 4 p.m.).
But sometimes tradition can use a little standing on its head, like the West Coast turn High Point took with its draft-only golden lager, another malty Ramstein brand that holds the No. 2 spot behind its top-seller Blonde weiss beer. (The golden lager is brewed as Ghost Pony lager for the Harvest Restaurant group across North Jersey. Charlie Schroeder, brewmaster at Trap Rock, part of the Harvest chain, makes a house version Ghost Pony for the Berkeley Heights brewpub.)For High Point's Aug. 14th open house, Revelation Golden Lager was jazzed up with a load of Centennial hops left over from a homebrew contest the brewery co-sponsored with The Office Beer Bar & Grill. (High Point scaled up the winning pale ale recipe and brewed it for The Office's several locations.)
"For a long time, we've been known as a brewery that makes very malt-driven beers that are traditional in the German way of making beer," says High Point owner Greg Zaccardi. "I guess what we did a was something very untraditional for a traditional brewery."
Greg explains the late-summer open house feature this way:
"I took an immeasurable amount of Centennial hops and put it into a keg ... then we filled it up with Golden Lager." The citrusy Centennials are "very untraditional for a German beer. It was a total redesign on the aroma and flavor of our traditional lager."At the open house, unfiltered versions of Revelation – with and without the Centennial hops – were on tap for the monthly brewery tour-takers.
A few diehard Ramstein fans made the grapefruit-hop face upon tasting the West Coast version, but the brew still found favor among the crowd.
"I think it was a big surprise for everybody, including myself," Greg says. "We got a number of people interested in trying it; we sold a number of growlers. I thought it was a great way to explain to people in taste terms what hops can do to beer."
FOOTNOTES: Pictured up top is Ron Clark of Oakland, who makes the obelisk-like taphandles for High Point.A shout-out to Chuck Kady (left) of Wayne, who sported a Kentucky Ale T-shirt (the brewery is located in Lexington, Ky.).
Chuck was three months beyond a pass through the Bluegrass State, where he visited his brother-in-law, who's stationed at Fort Knox and lives near Brandenburg, Ky.
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Labels: centennial hops, Office Beer Bar and Grill, Ramstein Oktoberfest, Ramstein Revelation Golden Lager