A little longer wait for Sandy bottles

Boxes of labels for FU Sandy bottles

 

















Think July, not June.

Flying Fish has put out out an update on the bottle release of its wheat-pale ale, FU Sandy, pushing back the date a little bit.

The 6.5% ABV brew that initially appeared in February as storm-relief fundraiser made a draft return last week (notably at the start of Philly Beer Week), but it's going to take a couple weeks longer for the 750 milliliter bottles.

The beer is due to be bottled in a week. However, such schedules can be subject to change. Additionally, the brewery's handling of the 750s is a two-stage process: They get the labels put on a day or so after they've been filled.

There are a few other circumstances related to doing business in New Jersey to factor in. The upshot is, the beer's bottle release is now the beginning of July.

Talking to Trap Rock brewer Charlie Schroeder

The recently enacted law that gives a boost to New Jersey's 25 craft brewers probably helps the dozen-plus brewpubs across the state the most, allowing those breweries to get their names out before the public like never before.

Unlike production brewers that could put their beers in bars and on store shelves, brewpubs in New Jersey had been relegated to selling beer from the place they made it. That restriction limited exposure for the pub breweries' beers and left a drinking public somewhat bewildered at the idea of being unable to get those beers at packaged goods stores. After all, Sly Fox, for example, had a couple of restaurant-breweries in Pennsylvania, yet it's beers were on store shelves.

The new law changes that in New Jersey. Brewpubs, like their production brewer colleagues, can now sign up with beer wholesalers for distribution, giving the pubs a much wider reach than the foot-traffic into their establishments ever allowed.

But imagining that happening is easier to do than making it happen, given the expense of taking on expansion to serve not only the pubs' patrons, but carving out a niche in the crowded and competitive craft beer markets. (Brewpub owners can also own up to 10 locations.)

Still, that idea of a wider reach was fast on the minds of the folks at Harvest Restaurants, which operates nine establishments in upscale areas of Union, Somerset and Morris counties and counts Trap Rock brewpub in that mix.

Harvest is uniquely situated to quickly take advantage of the new regulatory changes and has envisioned putting the beers made at Trap Rock in Berkeley Heights on tap at its other restaurants. It's Hathor Red and Ghost Pony lagers are have been contract-brewed at High Point (Ramstein) for the other Harvest establishments for a while now.

But with a major change in the rules – a change that, in effect, hits the reset button for the state's craft beer industry – it makes sense for a restaurant company that has a brewpub under its ownership to bring things in house.

From that vantage point, Trap Rock brewer Charlie Schroeder took time out from a busy end of the week brew day to discuss such growth and what it would entail.

BSL: Talk about how busy Trap Rock has become. Craft beer has been in New Jersey since 1995, but has really grown hot with the national trend for about four years now.
CS: I'm selling more beer this year than I did last year, and last year was a very big year for me. I finally did over 500 barrels, and I'm beating that this year. Keeping up with demand, even with the new fermenter, isn't easy. I could probably use another fermenter. I'm trying to sell more kegs, but I don't have enough room to store kegs, and I run into the issue of running out of beer, especially the Oktoberfest. This is the first year I'll make three batches of that.

I don't sell a lot of kegs, but it's an important part of the business because people will drink it at their house. (Their guests) will want to know what it is, then they'll be interested and then they'll want to come here and purchase a growler or have a pint here. So it's really about getting the name out there. That's really the only way we can get the beer out there to market, is for customers to buy it and take it home.

BSL: The recently signed craft brewing legislation liberates brewpubs, lets them sell through wholesalers. Because Harvest Restaurants has a number of establishments, the bill signing could conceivably make Trap Rock the supplier of house brands. What's the process of moving forward?
CS: It may mean we find a bigger location or keep the current location and expand possibly next door, or find a bigger building ... I'm not sure yet. We haven't sat down and talked about it because it (the bill signing) just happened a couple weeks ago.

BSL: But this is definitely something that's out there?
CS: There have been conversations (in the past). It's just a matter of sitting down and strategizing, figuring out what's going to work. This legislation is something I have been waiting for for the last five years. The owner has always wanted to do something. Back in 2000, 2001, that's when we first started contract-brewing the Ghost Pony and the Hathor Red at Ramstein.

What we want to be able to do is have my India pale ale on draft, a wheat beer, a dark beer, Belgian beers, and put them in bottles, too. That is something they want to do, and this gives us that opportunity now to do that.

BSL: With some necessary changes.
CS: Now there's a need to expand. Before, when you're just selling within your own walls here, there's no way can expand because you're just selling to who comes in through the door. And you're hoping that you're getting more and more people each year, then you run out of room in the brewery to make more beer.

BSL: In terms of branding, it's important to be able to bring all of the beers here to the other Harvest restaurant locations?
CS: Absolutely. (Patrons) ask all the time 'Why can't I get the beers you make here at those locations?'

BSL: So in effect, the law change and letting you work with a wholesaler could make Trap Rock a focal point of Harvest Restaurants identity.
CS: Oh yeah. It ties it all together.

BSL: So what kind of timeframe are we looking at, in the best-case scenario, of being able to site something and everything comes in at reasonable expense for brewing equipment?
CS: I think it's going to take six months to a year to really get it where it needs to be. I don't think it's going to happen any sooner than that. There are other restaurant projects (the owners) are working on; I don't know where I fit into that. They could decide they want to do it now, and it could be three months, or they need to wait to get certain locations lined up, and then we would do it.

BSL: Have you talked to any distributors yet? They were watching the legislation's progress.
CS: I've been approached ... I have one that wants to talk to us, and another one I can talk to ... There's three, three of them. But I don't negotiate that. That's up to the ownership.

BSL: When the craft brewing bill was working its way through the Legislature, one of the talking points focused on job creation. What's a conservative forecast for jobs that could come from a bigger Trap Rock operation?
CS: I have two people now that are working with me. There's a strong possibility of a third depending on how big of an operation I get into next year ... So I have two guys right now that would come on, and a third person with experience, depending on what size brewery or how busy we're going to be. And that I can't predict yet.

BSL: As far as brewery size goes, the objective is to get Trap Rock beers into the other Harvest restaurants?
CS: Yeah. I would say for me it's knowing what size brewery I can get, what space am I going to be able to get. And from there, I'll know how far I can expand out, beyond the restaurants. But the restaurants aren't going to pay the bills. They're going to help. But it's going to take more than that to pay the bills to make the amount of barrels we need to. It's not going to be 1,000 barrels ... I'm looking at 3,000 barrels within the first two years. I don't see why not.

BSL: What about bottling?
CS: My customers want bottles. There are still diehard growler fans that will always buy growlers. But I have customers that want bottles. It moves in that direction. If you're a brewery opening up, you do draft and then people want to take it home – it's the same thing here – and drink it when they feel like it. They don't want to have to feel that they have to drink a whole growler in a day or two.

BSL: So the smaller size becomes important ...
CS: They want a smaller size; they want a 12-ounce bottle.

BSL: But you're not looking at a bottling line?
CS: That depends on the size of the brewery. We can bottle here. So there's strong possibility of me bottling here for the other restaurants, certain beers.

BSL: The higher-gravity beers?
CS: I'm not sure yet. We're working on different labels. We haven't really talked about exactly what's going to the different restaurants. But we have the flexibility here to bottle anything we want. For me, this is a good place to start from. You can bottle 10 cases and send it out and see how it does.

March beer fest madness

A kiss before trying (the beers)

Images from the Atlantic City beer festival last weekend (March 30-31).

The shots are from the Friday night session, and most are of folks who were with the home brands, the Jersey breweries that were there.

Got your Facebook page open? There are more uploaded to an album there.

Beer banter at NJ Beer Company booth

Meanwhile, below are shots (again more in a Facebook album) from Beers on the Boards, the March 24th Point Pleasant Beach festival at Martell's Tiki Bar that featured not only beer, but a buffet with foods prepared using some of the beers poured the event.

Beer me, please

Fish tanks

Guiding in a new tank

Flying Fish Brewing takes some more steps toward setting up its new home.

Three 150-barrel fermenters, plus a hot liquor tank, rolled in from Missouri on flatbed tractor-trailers to the brewery's new Somerdale site Wednesday and Thursday. (A pair of white grain silos, pictured at bottom, also arrived this week. Two more silos, for handling spent grain, are due soon.)

The 21-foot-tall tanks were hoisted via a crane through a 10-foot-square opening recently cut into the building's roof specifically for installation of the new tanks (and future tanks for that matter).

More tanks (fermenters and brights) are coming next week, as the shift in operations continues from the brewery's long-ago outgrown original home in Cherry Hill to the bigger digs of a former LP record pressing plant in Somerdale, about 7 miles to the south.

Crane begins to hoist fermenter

 The brewhouse arrived last month, and there's packing equipment inside, too. But make no mistake, there's still a lot left to be done before the 16-year-old South Jersey craft brewery will begin making beer in the new location.

The move is a juggling act, too, since production of FF's Farmhouse Summer Ale, a beer annually released in April for the warm weather months, needs to begin soon. That will happen at the Cherry Hill location, making it perhaps the final seasonal beer to be made at the brewery's founding location. Also, Exit 8, the newest brew in the specialty series, still needs to be bottled.

As they say, stay tuned.

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In the Shade

They’re working like bees in a hive over at Iron Hill Brewery’s Maple Shade location (124 East Kings Highway).

The brewing equipment – fermenters, serving tanks, kettle and mash tun – arrived for installation on Tuesday. That’s brewer Chris Lapierre pictured below by the tanks on a flatbed, and the top illustration is a rendering of what’s envisioned as the bar area.

There’s lots of work going on at the site, and co-owner Mark Edelson says the July opening is still the game plan.

A homecoming
We’ve said this before, but we’ll repeat it … If you enjoy fresh beer and like having choices, then extend some credit to Mark and his partners, Kevin Davies and Kevin Finn, for wanting to do business in their home state. (FYI: Chris is a Jersey guy, too).

Iron Hill first went on the map in Delaware, then found more success in Pennsylvania. Maple Shade will be Iron Hill’s eighth location, and New Jersey’s first new brewery in 10 years.

But getting here has been no small feat; Jersey just isn’t a business-friendly state, and a lot of so-called “home-rule” control is put in the hands of municipalities (i.e. the building inspector, the plumbing inspector, the electrical inspector … and sometimes these guys don’t talk to each other, or worse, even like one another). Then there’s the staggeringly expensive license to be a bar; that also comes from the host town. Bottom line: Lots of flaming hoops to jump through to become a business that will put money in local, state and federal pockets.

So when July rolls around, by all means, support the new local brewery.

Getting their fill, Part 2

Flying Fish's new bottler is now up and humming.

We swung by the brewery in Cherry Hill last week and shot some footage as a run of Hopfish was getting the glass treatment.

A few years back, we shot the brewing, kegging and bottling processes at FF, but the tapes sat as an unfinished project (work schedules, other commitments and an external hard drive crash put a chill on turning the footage into something).

So when we heard the new bottler would be installed last month, it seemed like a good opportunity to dust off our 2004 footage of the old bottler (installed in 1996) and work up a short piece with shots of the new machine. That's a run of Grand Cru in the old footage, by the way.

All that was left was to come up with a presentation idea. And that came while watching a Simpson's episode in which the animators simulated an old movie. The result is "Beer Under Glass." Runtime: 3:49

Cheers.

PS: Thanks once again to FF.

Milestones, Part 2

We’re not much on crowing about ourselves, but Beer-Stained Letter marked its first anniversary last week, Jan. 31st to be exact.

To give ourselves a perfunctory pat on the back, we headed to Firewaters in Atlantic City, not so much to toast the past year and usher in the next, but to dig into a couple pints of Baltic Thunder and chat with Victory Brewing sales rep Pete Danford, who was on hand for the draft release of the imperial porter at the bar in the Tropicana casino.

Baltic Thunder has grabbed some blogosphere limelight, owing to its artisanal Heavy Weight Perkuno’s Hammer ancestry (a bit of the beer’s history can be found here), and has now made its way to Jersey taps. Look for the dark clouds to form over P.J. Whelihan's in Haddonfield this month and High Street Grill in Mount Holly on Leap Day. It’s also in bomber bottles at package goods stores with good beer sensibilities.

Want three words to summarize Baltic Thunder? Try rich, velvety and inviting. But a heads up, Thunder has a clap, too, at 8.5% ABV. So, you can toss in a fourth word, too: hearty.

While at Firewaters, we ran into Mark Haynie, a founding member of the NJ Association of Beerwriters (more on that in a minute). Mark came to the BT pouring armed with a cellared bottle of Perkuno’s Hammer, offering a handy taste reference for those at the bar sipping Thunder. Many thanks, Mark. Hope to cross paths again soon, owe you a pint.

Comparatively speaking, Perkuno’s alcohol flavors are more up front than Baltic Thunder’s. And since we were watching “High Fidelity” when we wrote this, and patting ourselves on the back for having Jimmy Cliff on our iPod (watch the movie, you’ll know what we’re talking about), we'll say we can’t decide if PH is the Bob Dylan version of “All Along The Watchtower,” while BT is the seminal Jimi Hendrix cover. Whatever, both make the charts.

Yearling
Speaking of Mark Haynie, he’s working on the New Jersey Breweries book with Lew Bryson. Mark says their efforts are being edited now, and Lew told us last month that it’ll probably be August (or sometime thereafter) when the book becomes available.

Speaking of this blog and books about New Jersey-brewed beer, writing a guide to the Garden State’s breweries, brewpubs and homebrewers market was the reason BSL jumped into the über crowded field of beer blogging.

But early on, it became obvious that gathering string for a book would take us a minimum of two years, three was more like it, to make up for five-year a gap in our tracking of the region’s beer scene. That’s about half the life of Jersey’s craft beer movement (we blame the hiatus on a mind-numbing five-plus years of working at the AP in Trenton and the subsequent demanding, all-over-the-place schedule; thankfully we said farewell to that insanity).

Nonetheless, when Lew announced in August 2007 that he was undertaking NJ Breweries, well it only made sense to stand clear and let someone with the time in, contacts and publisher do their thing. (Lew has written books on Pennsylvania breweries; likewise for Maryland, Virginia, Delaware and New York, and is/was a Keystone State member/founder of NJ Association of Beerwriters.)

We’re looking forward to the finished work on Jersey. And if you support the endeavor, buy a copy not from Amazon, Barnes & Noble or Borders but at a book-signing; you’ll be supporting the author directly that way.

On camera
Meanwhile for BSL, stepping away from the book ambitions freed us up to pursue more video projects with New Jersey beer & brewers, which rather emerged as a passion and focus for us. (If you’ve appeared in the handful of vids we’ve done thus far, or have agreed to participate in an upcoming one, then we owe a huge debt of thanks.) Our favorite video over the past year was Oktoberfest (even though it’s a little off the top in the approach to the topic); our best work was the Brewers Guild festival on the battleship USS New Jersey. Our most successful videos have been on Rich Wagner’s Colonial brewing demonstration and an animation on Cricket Hill’s dart-throwing challenge, assembled from stills shot at the Philly Craft Beer Festival a year ago.

And as we noted last month, we have a few video projects under production now, plus more on the way. The camera never blinks.

Lastly, the focus of this blog has been more chamber of commerce-like to the Garden State’s microbrewing industry, championing those efforts, and not trying to gaze upon them with critiques and evaluation. For a state of nearly 9 million people, you’d think New Jersey would have a higher profile in the industry. Alas, no. Jersey’s micros and brewpubs are somewhat spread out, scattered, and we remain a state where the blandness of Bud, Coors and Miller still claims legions of drinkers, and observations like "at least they have Sam Adams (or Guinness) on tap" make you pine for the successes of Pennsylvania (and have you wishing you were in craft beer-friendly Philadelphia more often). Sigh.

So cheers and thanks to everyone who clicked on our site over the past year or took a phone call from us. Check out our new logo, but more importantly have a beer and salute the choice that craft beer provides.

Märzen invasion: No fest like O fest, Part 2

Tomorrow is a day when we wish we were in Munich. We’ve bent elbows at the Great British Beer Festival and had pints in the Liverpool pubs where John, Paul, George and Ringo tossed ’em back when they favored drainpipes, leather jackets and wowed the Cavern Club.

But Oktoberfest (runs Sept. 22-Oct. 7 this year) , the real deal, not the American interpretation, is something we’ve yet to experience. (It is, however, high on our international to-do list.)

With that being the case, we looked for a way to put a little Gemütlichkeit into our autumn equinox this year, not just the array of festbiers brewed in the Garden State in our stein. The result is “A Taste of Oktoberfest.” (Runtime: 8 min., 16 sec.; it's also on iTunes, check under podcasts and search for Beer-Stained Letter. Tech note: Frankly, iTunes is the best bet for image clarity, and with the iPod's ubiquitousness, tons of you Windows users have Apple's iTunes and its native QuickTime format. Hey, watch it on your iPhone, download it to your iPod; show it to a friend. Reach out and touch-screen someone.)

A barrel of thanks to Greg Zaccardi (left) at High Point Brewing, whose Oktoberfest beer was just named one of the top 10 Oktoberfest beers in North America by Draft magazine; and the charming Ernie Licht of Oley, Pa., whose really cool garment shop (Ernst Licht Embroidery and Imports) turns out lederhosen and dirndls so the waiters, waitresses, dancers, musicians – and yes even you – can have a fest-best look in the season’s traditional togs.

Also deserving mention are Ursula Weuste of the Deutscher Club in Clark, NJ, and Paul Ulrich of the Bayern Verein Newark, both of whom obliged us by allowing cameras at the Deutscher Club’s facility and the latter’s Oktoberfest event on Sept. 8; Pete and Marianne Ehmann and Rick Ernst, the Schuhplattlers with the Bayern Verein; and Bernie Bunger of Bernie’s Orchestra. By the way, Bernie, the strains of “Du du liegst mir im Herzen” remain stuck in our head.

And one more: Kevin MacLeod, whose www.incompetech.com music site we stumbled onto and made use of his “Four Beers Polka” to open the shots.

Said Kevin, after we sent him a link to the vid: “Wow. That was an incredibly appropriately titled piece of music!” Thanks again, Kevin, it had the right bounce to get things going.

Where to go for O-fest

If you’re looking for an Oktoberfest gig, consider these options:

Tun Tavern, Atlantic City, Saturday, Sept. 22nd
German buffet from noon to 6 p.m. on the Tun’s patio. The price is $24.95 for food and unlimited beer. (That’s almost 35 euros, based on recent exchange rates.) Brewer Tim Kelly took the trouble to brew the Tun’s Oktoberfest using a decoction mash, a process that really turns up the malt flavor and isn’t an easy task for a brewpub that normally would do an infusion mash. So, if you go, raise your glass to Tim’s effort; he was really thinking of you.

Triumph, New Hope, Pa., 2- 6 p.m., Sunday, Sept. 23rd
Schnitzel, sauerbraten, weißwurst to eat, festbier, kölsch, kellerbier and pilsner to drink. Triumph makes great beer, but their keller is killer.

Basil T’s, Toms River, 6:30 p.m., Friday, Sept. 28th
Brewer Dave Hoffmann’s Oktoberfest beer gets paired with a main course of kassler rippchen, spatzel, potato pancakes and of course, red cabbage. Can you smell the smoked pork? Music by Erik and his Firehouse Polka Band. Price is $65, but includes appetizers, wurst sampler and dessert.

Ludwig’s Garten, Philadelphia, Saturday, Sept. 29th
Ludwig’s wedding to Therese started it all, and this way cool German eatery in Philly (check out the hop vine decorations over the tables) draws a huge crowd to Sansom Street. Begins at noon. Look for High Point to tap an oak barrel at the festival.

Long Valley Pub and Brewery, Sunday, noon-5 p.m., October 7th
Authentic German food to go with Long Valley’s great ales. And bear in mind, Long Valley – the scenic locale in Washington Township, Morris County, NJ, used to be called German Valley.

Oktoberfest at home this year?

Hey, don’t knack it, things could be wurst. Sorry, we couldn’t resist. Yes, New Jersey can be your bier Garden State and you can have a fest at home. If you grill it, they will come. Don’t forget to stock up on pretzels and beer: Flying Fish has again bottled (and kegged) its widely available Oktoberfish; High Point’s fest is draft only, but if you need a keg or have a growler, you’re probably in luck. (But hurry.) Climax Brewing in Roselle Park sees Dave Hoffmann offering an Oktoberfest that’s different than what he turns out for Basil’s. Dave bottles in the half-gallon size (that’s 1.8 Maß, and perfect for sharing), plus kegs. Check with the brewery on distribution.

Prosit!

Ship shape

The ship’s still there, but the hopheads have shipped out.

Until next year.

But we hope no one has to wait that long.

If you went to the Garden State Craft Brewers’ 11th take on their beer festival, you know it was a perfect day for a party: sunny, practically no humidity, plenty of food and – most import – a great cross-section of brews to sample.

And resample.

Like that rauch beer from Triumph. Or Cricket Hill’s maibock.

Those are just a couple of reasons the guild should have another festival this year, say in the fall. (Late September/October anyone? It’s been done, you know. And, say in a different location, like farther up north, for parity’s sake. Yeah, it’s the North Jersey/South Jersey thing. Bombard them with email, we say. Demand your fall festival.)

Save the credential check; we know a maibock isn’t such a reach. Pizzeria Uno, too, had a nice one in tow at the festival, and without trying too hard, we can think of other brewpubs in Jersey that served bock under the sign of the bull.

What we’re saying is that tying up fermenter and other tank space for lagering when you’re a small brewery speaks to some measure of faith in your beer and your public and that what you’re doing is worth the trouble.

And a festival is a great platform to underscore that spirit, that you cover the basics beyond the alphabet soup of ales (ESB & IPA), and can step off the beaten path, like with that rauch beer, or even get funky like that hefeweiss flavored with hibiscus that the Tun Tavern had in a growler.

And if the more cosmic-related arguments aren’t enough, then consider the practical.

Craft beer’s enjoying a bounce right now, says the Brewers Association. Sales growth, double digits, an industry segment to watch, yada et cetera yada …

So strike while the iron’s hot (or make hay while the sun shines, whatever cliché you’re into).

Plus, we’d swear that the crowd at the stern of the USS New Jersey last Saturday skewed toward the younger demographic. Not overwhelmingly, but enough that we took notice. Enough that if you mentioned Buffalo Springfield … well, you get the picture.

Now stir in this variable: We’re talking the gadget/instant message culture. Word of mouth seems to spread at light speed in that world. Word of ur kickin’ beer isn’t 2 B past ^.

But, giving credit where credit is due, that younger crowd plying the decks of battleship last weekend was really into beer.

Take the guy who told us that at home he’d probably be cracking open a Miller Lite. He rattled off a list of brews aboard ship he thought were worth his mug.

We’re thinking that after Saturday, he’s had his last pils-E-ner.


Footnote:

As you can see, the video is up. It's also viewable here at blip.tv, and here at YouTube. Blip has better image quality – we originally had the blip file posted on the blog, but subbed in YouTube, the more widely known site, and finally swapped in Current.tv, which became available much later. (By the by, HomerJDoh works for Beer-Stained Letter.)

If you're unfamiliar with Current.tv, it's the site and cable television channel that Joel Hyatt (of Hyatt Legal Services fame; you have our word on that) and Al Gore (yes, that Al 'Inconvenient Truth' guy) created in 2005. There's some fantastic, very credible and intellectually challenging – even moving – work on Current.tv. Check it out.

The video is also viewable on iTunes – just in time for iPhone!

Thanks to everyone who availed themselves of an interview. Thanks to Flying Fish for some key support; thanks to the brewers guild and the battleship folks.

And thanks to yeast for making beer.

PS: We usually don't do this, but since we got an email from a beer fan in Illinois recently ... DVD copies of the video are available at no charge; just send us an email and we'll oblige.

PPS: Contest! A prize (to be determined eventually; heads up, though, it won't be beer) to whoever can create the most words from these six letters: ESB and IPA. Entries by email throughout July.

Have fun.

Figuratively speaking

Sluggish growth for the big domestic brewers, double digit growth in craft beer. That’s from the Brewers Association earlier this spring, which took a look at supermarket sales from 2005 to 2006 in a snapshot of the nation’s craft beer industry.

The breakdown, according to the trade group, goes like this: 2.4% growth for the big brewers (personified here as Bud C. Miller), while craft beer saw a nearly 18% percent surge in sales. Craft beer is the alcoholic beverage industry’s segment to watch, boasts the Brewers Association.

Given that news, and with Garden State craft beer’s showcase festival coming up June 23rd, we wanted to see where New Jersey’s microbrewers and brewpubs were situated in the industry nationwide, and what the landscape, numerically speaking, looks like for the state’s craft beer business.

The Brewers Association was kind enough to pull together some production stats for us (a million thanks to BA director Paul Gatza, who took the time during a busy spring schedule to whip up the Excel files).

If you’re into figures, then you’ll be well-armed in case there’s a pop quiz at the 11th Annual Garden State Craft Brewers Festival aboard the USS New Jersey. (These numbers probably aren’t going to help you charm the ladies, and spouting them could just get you sucked into a beer geek debate or two.)

So sit back, pour a cold one and crunch some pretzels or Planters, while we crunch the numbers, with visual aids, too! (Some quick points: The stats are drawn from figures reported to the BA by member breweries and brewpubs. New Jersey-specific figures are for the years 2001-06. Also, click on the charts to enlarge them.)

• Top state producer of craft beer: California. That's probably no surprise to anyone who really follows the industry. Golden State craft brewers brewed up 1.3 million barrels (bbls) last year. Rounding out the top five: Ohio, Colorado, Oregon and our foamy neighbor to the north, New York.

California reigns as production king with nearly a half-million barrel advantage over Ohio (859,098 bbls). North Dakota finished last at 550 bbls.

In case you’re wondering (as we were and hence pursued this project), New Jersey came in 29th with 26,384 bbls. (That’s a 2.3% increase from ’05, by the way.) Our neighbors west and south are running laps around us: Delaware (20th) cranks out nearly twice as much craft beer as New Jersey, while Pennsylvania (14th) brews almost 4 1/2 times as much.

• Most disappointing stat (for some reason, this bugged us): Alaska, which in terms of population density has less than one person per square kilometer, compared to our nearly 300 people per square kilometer, is apparently more into craft beer than we are. Alaskan craft brewers made nearly 121,000 bbls last year (for 12th place). Maybe we’re crying in our beer for nothing, but geez we’re on the East Coast, anchored by the metropolitan poles of New York and Philadelphia. Sigh, even Montana finished better than we did, at 64,306 bbls to rank 17th.

We’re not, by any stretch, laying blame on the good New Jersey brewing folks who put the better beer beside our jazzed up steaks, barbecue and hot-off-the-grill dogs and burgers. Jersey is a tough place for any business to be in business. Get into an enterprise that comes with some added regulatory pressure (à la the alcoholic beverage industry) and you can put an exponent on the degree of difficulty. More on this issue at some point soon.

Moving on … Jersey-specific stats

• The Garden State’s top craft brewer is again Flying Fish. The Cherry Hill brewer is closing in on the 10,000 bbl mark (9,785 bbls, a 3.4% percent increase) and dominated the state’s craft beer production for the period observed. River Horse Brewing in Lambertville continues as the place horse (4,750 bbls), while taking show is High Point and its wheat beers. (See the charts for the production trends and the 2005-06 year-to-year micro results.)

• In the subset category of brewpubs, Triumph (Princeton) is tops at 1,310 bbls, followed by Harvest Moon (New Brunswick), 850 bbls. (See the chart for the top six brewpubs.)

• Gone but not forgotten: Heavyweight Brewing. The purveyor of the ever-interesting Perkuno’s Hammer (imperial porter) opted to pack things in last August, with an eye toward popping up on the PA side of the Delaware River in some form. But as beer scribe Lew Bryson has recounted on his blog (with some reminiscing) the Hammer was taken in as a foster child by Victory Brewing in PA.

• Worth mentioning: High Point – aka Ramstein – in Butler and Climax Brewing in Roselle Park were rated among the top 50 craft beers based on user reviews on BeerAdvocate.com (see the June 2007 issue of their hard copy mag). Also, Philadelphia's the City Paper gave top accolades to Flying Fish's Farmhouse Summer Ale in its rating of summer brews.

The Brewers Association is upbeat for 2007’s industry prospects, forecasting the nation's 1,400 craft brewers and brewpubs will top the $500 million sales mark. All stats aside, we’re going to pour another brew in support and follow the BA's lead.

Cheers.

And Philly Makes Three, Reprised

No more talk, speculation.

Triumph Brewing’s doors are open and taps flowing in Old City Philadelphia.

The stylish brewpub that built a reputation for some great beers in Princeton has been serving to growing crowds in Philly since Wednesday.

On the slate you’ll find eight styles listed, including Triumph’s signatures like Bengal Gold IPA and honey wheat, as well as its gold medal-winning kellerbier (a German style unfiltered lager).

Rounding out the lineup are an amber ale, porter, oatmeal stout, chico ale and a dunkel lager well known at Triumph’s New Hope, Pa., location.

Triumph folks say they’re bullish on the Philly site (on Chestnut Street), and expect to do well in a city where beers of all walks draw legions of fans.

Makes you want to pull up stakes for Old City.

Shore bet

Good news for beer drinkers along the Jersey shore who have discriminating palates.

Fairfield brewer Cricket Hill, purveyors of a quite quenching American lager, have added bottle and draft distribution to Monmouth and Ocean County. As Jersey beer fans, we hope this helps further turn the tide toward the side of taste and choice.

It’s been a month-plus since Cricket Hill widened its reach with its East Coast Lager, amber American Ale and Hopnotic India Pale Ale, the latter being a very enjoyable session IPA (so don’t go looking for the hop hammer to come slamming down. Instead, it's a cumulative hop taste balanced with a not-too-filling full body. No problem standing up two or three of ’em.)

Because of some distribution overlap, Cricket Hill may have already been available in bottles to some shore drinkers. So that means the best news here is the availability of Cricket Hill on draft, which we advocate as the preferred way to have any beer.

You won’t get an argument from Rick Reed, Cricket Hill’s founder, either. Bottling, he says, tends to beat up a beer. The extra handling that bottling necessitates can rough up a beer and change some of its character.

So on that advice, sign up for the draft. And hopefully some savvy and supportive bar owners will help you out.

About Cricket Hill
Founded about five years go, the brewery operates from a former welding shop in an industrial park in Fairfield (Essex County).

Capacity: 3,000 barrels, producing about one-third of that now, with healthy year-to-year growth.

Beer lineup: Besides its lager, American Ale and IPA, Cricket Hill produces the seasonal Paymaster’s Porter (draft only), Colonel Blides Altbier (with plans to bottle that German style offering) and a Belgian summer ale (draft) that’s looking to find it’s way out of the bright-beer tank soon and into a glass.

Name game: Cricket Hill actually has less to do with the insect that stars in the brewery’s logo and more to do with the game cricket. The name is a reference to a vantage point for watching cricket matches in Australia. The cricket hill is the equivalent of the bleacher seats, but the spot where the social atmosphere and camaraderie is more inviting.

Wikognition, Part II

Recapping: The prefix “Wiki” made it into the Oxford English Dictionary (despite already earning a place in other reference works).

Why we cared: Because we needed a blog entry. No wait, um, because Flying Fish and Triumph have been immortalized in Wikipedia, the free online encyclopedia. (Yes, it’s just Jersey beer trivia we’re fatuously falling all over here.)

How we tried to gin up the first take on this entry: Ask Wikipedia founder and Internet entrepreneur Jimmy Wales if he’s ever had a Jersey-made beer.

Two weeks later, we have an answer. (And we forgive Jimmy for the delay; he’s a busy guy. After all, he does occupy a spot on Time magazine’s list of 100 people who shape our world. He’s quite a sporting guy, too, for entertaining our query. Thanks, Jimmy.)

First off, Jimmy emails us that he does like beer, German beer, in fact, although he didn’t indicate a brand or style. Incidentally, he’s also learning German (of which we know a little: Bier schmeckt immer ausgezeichnet … we won’t swear to the correctness of our usage.)

Jimmy’s a traveling guy, too (he was in Japan when we emailed him last month), so of course he’s been to New Jersey.

But he notes that he’s never had a Jersey-made beer.

“Hmmmm. I think I am entirely unaware of the existence of New Jersey beers!” Jimmy wrote us.

Ouch.

OK, we’re being a little melodramatic. And truthfully, we can scare up a dozen born-and-raised New Jerseyans who, with a Coors Light in their grip, can say the same thing. That’s a bigger ouch, since New Jersey has a rather large résumé as a brewing state (just a lot of it is relegated to beer history now), inlcuding some award-winning craft and pub-brewed beers.

But Jimmy’s answer does play into a bigger picture. And that is the Garden State has a fairly low profile, comparatively, in the era of craft brewing. We're the Garden State, but not quite the beer garden state. That’s a conclusion we’re fairly certain will be underlined, figuratively speaking, when the Colorado-based Brewer’s Association unspools some extensive 2006 industry data this month.

But you don’t have to be big to be well known. And maybe we can make a convert out of Jimmy. Of course, we’re not implying that you FedEx Jimmy and the Wikimedia Foundation a mixed case of Jersey’s best. Let’s reiterate, we’re not suggesting that.

But if you infer it, who’s to throw cold water on a good idea?

Uh, maybe you should throw in some pork roll, too.

Two for the Show

Some quick notes from Sunday’s annual Brewer’s Plate festival in Philadelphia.

This is an affair that really underscores the inseparable tie between beer and food.

So if you weren’t one of the 1,000 people at the Reading Terminal Market savoring fine cheeses, seafoods, smoked meats and a some really kickin’ “beeramisu” at the third outing of this event, you’ll definitely want to put it on your calendar for next year.

Here’s why ...

The Brewer’s Plate (a fundraiser by nonprofit White Dog Community Enterprises) unites artisinal foods and dishes from some great Philly area restaurants with beers from craft brewers within a 150-mile radius of the city. Great food, great beer. Great expectations.

(This year, the festival featured 18 restaurants and 18 breweries, with each brewery and its two beers styles paired off with two different restaurants.)

But the event also makes a deeper statement about locally grown and produced food. And locally made beer. And that is, when you make those establishments your go-to purveyors, you create and nurture a community, not to mention giving an important boost to local economic development.

What’s that mantra about craft beers? Support your local brewery? Well, that’s part of what the Brewer’s Plate is saying.

And it’s one of the reasons we stepped across the Delaware to check out the pours from Jersey gems like Climax Brewing and Flying Fish and Triumph. (River Horse Brewing was also extended an invitation to the event but apparently could not make it.)

Some highlights of the Garden State at the event, a bit of what went on our plate and in our glass: Climax (Roselle Park) saw its very able ESB paired with a fantastic crab bisque from Ortlieb’s Jazzhaus, whose wonderfully spicy jambalaya was also matched up with the Farmhouse Summer Ale from Flying Fish (Cherry Hill). We’re big on spicy food, so this was a line we hit a few times more than we should admit.

(Climax’s Nut Brown Ale was paired with some excellent cured meats from London Grill. HopFish, the creamy IPA by Flying Fish, was served with pan-seared scallops from Patou.)

Triumph, which spans both sides of the Delaware, featured a dunkel larger (on tap at its New Hope, Pa., location) with pork loin and lentil pilaf from White Dog Cafe. (Triumph also poured its signature Bengal Gold IPA with a really tasty pulled pork sandwich.)

Great food and great beer always keep good company. Two for the show.

Calendar Note

Attention! Numbers to remember: 700, 23 and 5.

The 11th annual Garden State Craft Brewers festival will again dock at the pier in Camden, on June 23rd, marking the third consecutive year Jersey-made brews will be served on the flagship of Bull Halsey.

More on Bull Halsey in a second.

Right now, know this: Admission to the event aboard the USS New Jersey -- the floating museum at Camden's Delaware River waterfront -- this year will cost you 5 bucks more (this is not a bad thing, stay with us here) and attendance will be limited to 700 of you beer fans. (We’re not sure what the gate did last year, but capping the attendance is good, since it translates into shorter lines for necessities aboard ship, be they edibles or that ever-important line to the loo.)

So it’s going to be $35 to cruise with some of the Garden State’s best in brews in 2007. But don’t flinch. If you sailed with the Philly craft beer festival on March 3rd, you remember that passage was 40 bucks. And let’s face it, that was a pretty good time, followed by the Atlantic City festival a week later for a few bucks less.

So now it’s time for New Jersey beer’s annual showcase event. And for it, event organizers are putting the extra admission money where your mouth is. And by that we mean better food to go with the malt art you have come to expect from Jersey brewers.

So put on your sailing shoes (yes we’re Little Feat fans), the ship’s waiting for you.

(Last year the number for tickets was 866-877-6262 ext. 108. That’s the USS New Jersey’s line. We can’t say for certain it’s where to call now, but if we were starting somewhere, those are the digits we’d dial.)

About Bull Halsey: (we’re talking the Admiral Halsey here, so forget Uncle Albert and butter pies) … William Frederick “Bull” Halsey Jr. was born in Elizabeth, NJ, 125 years ago, and cut a distinguished jib as a US Navy admiral in World War II (a mere 60-plus years ago). The New Jersey was Halsey’s 3rd Fleet flagship during the battle of Leyte Gulf, the mother of all naval battles (so history tomes tell us).

All this has little to do with beer, but a lot to do with where you stand when you sip one aboard the ship. So when the time comes, tip your glass to the Bull and the Garden State.

Dismissed.

And Philly makes three

The newest flower in the beer garden is set to bloom in early spring with some honey wheat, amber ale and Bengal Gold IPA.

We are, of course, referring to Triumph Brewing’s much anticipated new location in Philadelphia (two bars and a restaurant and a 15-barrel brewery inside 12,000 square feet), its third after Princeton and New Hope, Pa.

When the doors to the Old City site swing open, you can also expect a stout on tap, as well as beer on a hand pump.

Rounding out the location’s amenities: Internet WiFi, a 100-inch projection TV with surround sound, a private dining room and a business center.

The chat board buzz about Triumph pouring beer at Second and Chestnut has mentioned “early spring” since mid-winter. Regarding the grand opening, company reps were staying with that phrase on Monday.

If you’re the antsy type and not satisfied with that explanation, think about it this way: Spring starts Tuesday and Triumph probably wants to be open in Philadelphia as much as anyone who wants them to start filling pint glasses.

(Side note: Brewing operations chief Jay Misson will oversee the Philly location and Patrick Jones, the current New Hope brewer, will handle daily brewing duties.)

Trivial pursuits

Speaking of Triumph (which recently celebrated the 12th anniversary of its Princeton brewpub) …

The Oxford English Dictionary has just given the word wiki its lexicographic due.

Wiki's joining 287 other words in the latest online version of the venerated reference tome. (Wiki had already made the cut in the dictionary in Mac OS X that runs our PowerBook and G5, by the way.)

The word refers to websites that allow collaborative editing of content and structure by users and perhaps is most famously associated in mainstream usage with Wikipedia, the free online encyclopedia. (Wiki comes from wiki-wiki, a Hawaiian phrase meaning “quick-quick;” it owes its cyber life to programmer Ward Cunningham. We know all this because we looked it up.)

Winning a spot in the OED is probably a big deal somewhere to someone, but it has virtually nothing to do with Jersey beer, were it not for two entries in Wikipedia: Triumph and Flying Fish Brewing (Cherry Hill).

Somewhere along the line, the two Jersey brewers picked up some wiki-nality and were immortalized in Wikipedia. (See entries here and here.) Tun Tavern also has an entry, but it details the history as the Philadelphia birthplace of the U.S. Marine Corps and only offers a link to the Tun's Atlantic City brewpub.

Such wikognition doesn’t strike us as having the same bragging rights as grabbing a gold medal in Colorado in the fall.

But if you follow the logic that any publicity is good publicity, then appearing in a compendium that lives its life as a work in progress where anyone can chime in with his knowledge on the subject probably can’t hurt. (By the by, for the ambitious out there, you can bump up Wikipedia’s article count by authoring entries on the rest of New Jersey’s brewers.) We’re wondering: Is there a Pete’s Wiki Ale out there?

(Side note: We reached out to the Wikimedia Foundation and its founder Jimbo Wales last week to ask three important questions: Do you like beer? Ever been to Jersey? Ever had a Jersey-made beer? The foundation said he was in Japan, and we suspect our email to him posing those questions got snagged by his spam filter. Or he just plain thought we were drunk.)

Summer in April, no foolin’

And speaking of Flying Fish, April 1 will see the 11th release of the Farmhouse Summer Ale, the Ra of the Fish’s seasonal beers.

Once upon a time, Flying Fish made this beer with a dash of sour mash, an intrepid endeavor for any brewery. These days acidulated malt gives the beer the tang that Farmhouse fans expect.

If you’re sprucing up the back yard and wheeling the grill (or smoker) out of winter storage, keep this beer in mind. We like it as the denominator in a half and half with Guinness. Or try it straight up with a bacon cheese burger turbocharged with some jalapeños.