Craft Beer Week & Senator Joe Vitale

The silence has been deafening.

OK, that's a little melodramatic. But more than a month ago – March 29th, in fact – this blog teamed with PubScout blogger Kurt Epps in some outreach to a Trenton lawmaker in the hopes of winning a state proclamation or resolution designating May 17-23 as American Craft Beer Week in New Jersey.

Such a designation would have echoed the congressional endorsement of Craft Beer Week and trained an additional spotlight on the craft brewing industry in New Jersey.

No such luck.

Not only did we strike out, but state Sen. Joseph Vitale didn't even acknowledge the email asking to discuss the idea with him. Nor did he acknowledge a reminder last month that the date of the May observance was approaching.

Some background: We prevailed upon Sen. Vitale because he has more craft beer producers – J.J. Bitting, Harvest Moon and Pizzeria Uno brewpubs – in his district of Middlesex County than any other lawmaker in Trenton. He also serves on the Senate's economic growth committee.

Alas, not a peep from Senator Joe in response to our emails. (For the record when his office was contacted via telephone, email was cited as the preferred method of reaching out to him.)

There are a host of things wrong with this, and some of them have nothing to do with craft beer.

Topping the list is that PubScout Kurt hails from the Middlesex County town of Perth Amboy, and as such, Senator Joe's name has appeared on the ballot in Kurt's voting booth every four years since the late 1990s.

That's a long way of saying Kurt is a constituent and that his representative in the upper chamber of the New Jersey Legislature – Senator Vitale – ignored a constituent who called the district office, then complied with the office's wishes of how to be contacted.

Hmm. Maybe that email business is just a device the senator's office uses to blow off people whom he's elected to represent. Whatever.

Now let's take the economic growth angle, and bear in mind we still haven't predicated things on beer yet.

Anyway you look at it, Harvest Moon in New Brunswick, JJ Bitting in Woodbridge and Pizzeria Uno in Metuchen are businesses and are part of their local economies. Since they collect sales taxes, they're part of the state economy, too. Those businesses – all constituents like Kurt – were ignored as well, albeit in a roundabout way. (For the record, it was pointed out in the email to Senator Vitale that his district includes those brewpubs, but the three were not specifically named. And those brewpubs were not contacted and asked to sign on to the outreach effort.)

Now we get to the beer part.

As we know (and perhaps Senator Vitale does not), New Jersey has a craft beer industry, and in fact, it's growing: three additions to the family over the past 10 months. That puts our headcount at 20 craft breweries in the form of brewpubs and production brewers. And they pay a per-gallon state tax just to brew beer, and that tax is just the headwaters of the levies on beer.

But wait, there's more.

Nationally, craft beer is a $7 billion a year industry, according to the Brewers Association, the industry's trade group. And that figure was $6 billion last year, reflecting, you guessed it, some economic growth à la the kind you would think a lawmaker would be concerned with as a member of a legislative panel called an economic growth committee.

Let's take that economic growth thing a step further, since at least one New Jersey craft brewer was approached last year about exporting to Europe. Imagine a senate committee that helps New Jersey businesses develop overseas markets. Seems rather hard to pull off if that panel has deaf ears.

But maybe we're overplaying the significance of American Craft Beer Week. Nope, not a chance. Especially when you consider that $7 billion; it's a pretty significant rallying point, and the observance is a way to highlight and get behind the industry's economic and cultural contributions.

And it's not too much to ask elected officials to support an industry and its potential (not to mention being responsive to constituents). The House of Representatives has done so by endorsing craft beer week and creating a caucus on small breweries back in 2007.

Rep. Leonard Lance of Hunterdon County is a member of the House Small Brewers Caucus, joining the caucus after learning his congressional district included five New Jersey craft brewers. Lance, a former state senator who was elected to Congress in 2008, even paid a visit to his craft brewer constituents a few months back.

At the end of the day, this is about commerce. Craft beer is bona fide and growing industry across the country, generating tax revenues and jobs. New Jersey has a small piece of that industry. But it could be bigger.

And it seems like Trenton – where these days red ink inundates the ledgers – lawmakers would embrace revenue-generating industries.

Anyway, it's American Craft Beer Week. Support craft brewers. Maybe someday Trenton will.

NJ beer has a friend in DC

His name is Rep. Leonard Lance.

The 7th District Republican congressman left the following comment today to an August post:

Hello,
I wanted to let you know that I recently toured Climax in Roselle Park to announce my membership to the House Small Brewers Caucus.

I am proud to be the only member of the New Jersey congressional delegation on the Small Brewers Caucus.

In an effort to reducing the tax burden on New Jersey’s brewers, I am a cosponsor of HR 836, the “Brewers Excise and Economic Relief (BEER) Act of 2009,” which effectively returns the federal beer excise tax back to its pre-1991 level of $9 per barrel.

This legislation would reduce the tax burden for all brewers and specifically reduces the small brewer rate by 50% to $3.50 a barrel.

Rest assured I will continue to support and promote New Jersey's small domestic producers in order to keep this American industry thriving. These are good jobs in our local communities that protect a fine American craftsmanship.

Best personal wishes,
Leonard Lance
Member of Congress

Climax Brewing owner Dave Hoffmann says Lance came by on Monday. And while he's grateful for Lance's outreach, Dave says he explained to the congressman that the heaviest hand of government yoking Jersey brewers comes from Trenton, not Washington.

Still, what Lance is doing is significant – lend New Jersey craft brewers a voice in Washington. And consider this: The caucus will turn 3 years old this year. Since its founding, no member of Jersey's House delegation bothered to take an interest in the state's craft beer industry until Rep. Lance, who has a distinguished track record of putting New Jersey first, stepped up.

For that he deserves points. Let's hope the seven other Jersey representatives on the Hill who have breweries in their districts follow Lance's lead.

House call

In a joint statement last week and again this week, the Brewers Association and American Homebrewers Association put out a call for beer enthusiasts to urge their reps in Congress to join the House Small Brewers Caucus, meaning you should write emails or letters to those reps suggesting they make themselves part of that body formed two years ago to lend a voice to the interests of small commercial brewers and homebewers alike.

Not surprisingly, New Jersey beer, whether produced by the make-your-own crowd or microbrewers, has no representation on this body. (New York has four federal lawmakers on it, while Pennsylvania has three.)

In New Jersey the congressman who’s in line for the most pressure from such cajoling efforts would be Leonard Lance, whose sprawling, one-side-of-the-state-to-the-other 7^th Congressional District is home to five Jersey brewers: Climax in Roselle Park; JJ Bitting in Woodbridge; Trap Rock in Berkeley Heights; Pizzeria Uno in Edison/Metuchen; and the Ship Inn in Milford.

About Rep. Lance:

Lance is a freshman on Capitol Hill (elected in 2008 and sworn in to office back in January; he also bears a resemblance to actor Strother Martin of Cool Hand Luke fame). Before Mr. Lance went to Washington, he was a legacy in New Jersey politics, a fixture in Trenton whose father, as a state senator before him, helped redraft the state’s constitution 62 years ago (the one we operate under now).

A self-described fiscal conservative, Lance was never one to shy away from taking a crack at money wasters. One of his confirmed kills in Trenton was icing (via a lawsuit) ex-Governor Jim McGreevey’s trick of borrowing to even out the state’s finances. In his so-far brief stint in D.C., Lance voted no on the Obama stimulus package but supported giving the Food and Drug Administration the power to regulate tobacco and how it’s marketed. His congressional Web site is here.

Rounding out the list of Jersey reps with breweries or brewpubs in their districts are:

• Rodney Freylinghuysen, Republican. Production brewers Cricket Hill (Fairfield) and High Point (Butler), and Krogh’s brewpub (Sparta) are in his 11^th District.

• Frank Pallone, Democrat. Brewpubs Original Basil’s T (Red Bank) and Harvest Moon (New Brunswick), as well as contract brewers Hometown Beverage (Oceanport/Manasquan) are in his 6^th District.

• John Adler, Democrat, another 2009 freshman to Congress. Flying Fish (Cherry Hill) and Basil T’s (Toms River) are in his 3rd District.

• Frank LoBiondo, Republican, 2nd District. Tun Tavern (Atlantic City).

• Rob Andrews, Democrat, 1st District. Iron Hill (Maple Shade).

• Bill Pascrell, Democrat, 8th District. Gaslight (South Orange) and Boaks Beverage (Pompton Lakes).

• Rush Holt, Democrat, 12th District. River Horse Brewing (Lambertville).

The folks at the Brewers Association in Boulder, Colorado, point out that while only 49 reps belong to the caucus, there are 344 congressional districts across the country that are home to at least one small brewery. And it’s a good bet that every one of the 435 districts is populated by some homebrewers and beer enthusiasts.

Hence, the Brewers Association and AHA put out their call. But the timing is pretty bad, no matter how solid of an idea this is. Here’s why: Healthcare reform right now sits on the plates of all 535 federal lawmakers (Senate and House) like that broccoli George H. W. Bush said he hated to eat. Suggesting right now that a congressman sign onto the small brewers caucus, well, it’s just not going to rise above the din of town hall scrums and the crossfire of healthcare debate.

On the other hand, the Brewers Association Points out: In these uncertain economic and legislative times, you can imagine how important it is to educate Congress about the community of homebrewers, beer enthusiasts and small brewers.

Indeed.

Samuel Smith goes to Washington

We’re coloring outside the lines with that headline, using a British ale to personify America’s microbrewers. But thanks to Frank Capra and Jimmy Stewart, it’s a turn of phrase that’s too good not to use.

We’re referring to the news that U.S. craft beer now has a seat, or a voice at least, at that banquet of issue-oriented discourse known as Congress. (Yeah, we know, our lofty prose is giving Congress the benefit of the doubt, a huge one at that. But now’s not a time to be cynical.)

The new deal

Two weeks ago (May 15th), 34 members of the House of Representatives, from both sides of the political aisle, caucused on the subject of the craft brewing industry, gathering on Capitol Hill for a confabulation that went something like: “You like beer?” “Yeah, I like beer …” “Me, too …” “What kind?” “The tastier, the better …”

OK, we’re taking license again. But the like-minded reps of the lower chamber – the people’s chamber – did resolve that a prime objective of the House Small Brewers Caucus would be awareness of and education about the niche industry that has returned flavor and creativity to the art of brewing beer in America.

A statement put out last week by the Brewers Association, the craft beer industry’s trade group, describes the mission as providing an interactive opportunity for learning the ins and outs of small business (in this case, running a microbrewery is the small business), the brewing process, and the quality and value of brewing activities.

So what does all this mean? That craft brewers have won recognition for their economic and cultural contributions.

The big picture

The obvious benefits from the industry are some jobs created here, some federal and state taxes or fees paid there. But seriously, the contribution is much bigger, and less matter-of-fact.

For one thing, the craft beer industry is a cultural bridge, and its brewers ambassadors.

Take, for example, the beer styles served up by those small brewers. It’s their global imagination that sends you on a journey, figuratively and literally. Many an American beer enthusiast who has sipped a Belgian ale here has traveled there in search of the genuine article that inspired his local craft brewer. Ditto for the chap in the heartland who signed up with CAMRA and found himself filling a pint to the line as a volunteer at the Great British Beer Festival.

Consider, too, the symbiotic relationship between craft breweries and their communities: Locally grown or produced foods served at restaurants that feature locally made beers. It’s a similar kind of relationship that pairs the Garden State’s annual craft beer festival with the USS New Jersey, retired from decades of decorated battleship service now pulling duty as a floating naval museum. (This year's festival – for a third year – is being held on the New Jersey's decks.)

Politics and beer

It’s worth pointing out that the craft beer industry’s new buddy in Congress is a caucus, not a subcommittee or committee, both of which are much higher on the ladder that is congressional business. But from a practical standpoint, having an organized body to turn to is something to crow about, not to mention a bulwark to keep you from getting stomped on in a competition-crazy world.

Says Charlie Papazian, of the Brewers Association (in the organization’s statement): “There is a very real danger that the voice of the small members of the brewing community may not be heard over that of its larger brethren, so a group of legislators bound by a common interest in the history, tradition and excitement that are hallmarks of today’s small brewers, should help ensure our issues get fair consideration.”

For the smallest of the small, the ones whose involvement with the federal government may be limited to just getting a license and label approval, the caucus may not mean much, says Rick Reed of Cricket Hill Brewing Company. It’s a bigger deal for the brewers who conduct business across state lines. Rick cautions it’s state government that can be the heavier hand.

And in a not-too-business-friendly climate like New Jersey, that’s a whole other story.

FOOTNOTE: There are no representatives from the New Jersey House delegation on the small brewers caucus. (We're not surprised by that.) However, the Garden State's neighbors north and west – New York and Pennsylvania – each have three members.

If you're the lobbying kind, maybe a letter or email to Rep. Jim Saxton will spark an interest; Flying Fish, the state's largest craft brewer, is located in Cherry Hill, and that's a marquee town in Saxton's sprawling South Jersey district. You can probably skip putting pressure on North Jersey reps, since there's a Budweiser facility in Newark, and hence the distinct possibility your suggestions would fall on deaf ears.