Bolero Snort rye beer forthcoming

July looks to be a pivotal month for Bolero Snort Brewing.

The Bergen County beer company expects to have a second fermenter installed at its contracted brewer, High Point Brewing, within days, a move that will put a third Bolero Snort beer on the market.

The beer, There's No Rye-ing in Basebull (yes, it's a take on Tom Hanks' line in 'A League of Their Own') will be a 4.2% ABV quaffable pilsner-like rye beer, available in bottle and draft and available in late summer.

Bolero Snort co-owner Andrew Maiorana expects the forthcoming brew to play to a wider audience of beer drinkers, enticing to, say, Bud Light buyers, but still tasty enough to satisfy craft beer fans.

"This is going to be our take on a lighter lager, but still flavorful, and it's going to be a rye beer," Andrew says. "We were always hoping we would be able to put the rye beer out during the summertime, and it just so happens that it's working itself out, because we're going to get this second fermenter."

The second 30-barrel tank is due to arrive for installation at High Point by next Monday, if not before. The rye beer will likely be the brew that christens that fermenter.

"We hope to be selling it late August. We have the approval on name, we have the approval on the label, the keg collars ... everything is good to go," Andrew says. "We just have to get the fermenter."

Andrew and co-owner Bob Olson launched Bolero Snort, based in Ridgefield Park, around the beginning of 2013, striking a contract-brewing agreement with High Point (known for the Ramstein brand) and putting a 30-barrel fermenter in the Butler (Morris County) brewery. That tank enabled Bolero to enter the Garden State's craft beer market in March, first with draft amber and dark largers, Ragin' Bull and Blackhorn.

Bolero's draft business was followed soon afterward with bottled versions of the two brews. But the company was still left with only a pair of brews in the market, while Andrew and Bob's advance marketing efforts in 2011 and 2012 gave beer drinkers in North Jersey (Bolero's primary distribution area) reason to expect a wider footprint from Bolero. (You'll notice by the printing on their case boxes that a porter is part of their plans.)

The answer to that constraint has been to dress up those two launch beers, like the maple-pecan version of Ragin' Bull that Bolero offered for a cask festival at Uno Chicago Grill and Brewery in Metuchen late last month. Such treatments, in effect, have been a way for Bolero to have different brews in the market and hold beer drinkers' interest, despite the capacity limits of a single fermenter.

"Right now, we can't produce a third with the single fermenter. One of the two (labels) would suffer," Andrew says. "There are accounts that take just Ragin' Bull; there are accounts that just take Blackhorn, and you'd be surprise by how many accounts take just Blackhorn – a lot, actually."

Thus, the new tank is the source of plenty of anticipation for Bolero Snort, a crucial step toward growing the brand and distribution.

"We're pumped. We're really excited," Andrew says, during a stop at High Point last Saturday to drop off case boxes and some empty sixtels. "This third beer is going to put us into another level, and increase our recognition in the state. With that, we'll also increase our distribution throughout the state. We're going to spread a little more south, a little bit more west. We're going to try to keep working the boundaries.

"We've been opening up accounts here and there, a bit more out of our immediate distribution area," Andrew says. "We get requests from people, even as far as Cape May, who say they have liquor stores, or ask 'Where can I find your beer?' Unfortunately, we can't accommodate those people right now."

Shooting the bull with the Bolero Snort guys

Andrew offloads kegs

An annoying late-winter snow fell as Bob Olson and Andrew Maiorana rolled into High Point Brewing last Saturday with a load of empty half barrels, sixtels and 180 empty case boxes stacked five high in the rear of a box truck. 

After backing up to a loading bay, the two made quick work of their cargo, dropping off the empty kegs for a recharge at High Point, the Jersey craft brewery known for its flight of Ramstein beers. 

Bob and Andrew hired the Butler brewery to make their Bolero Snort beers while they scout a location for their own brewery and raise the money to pay for it. 

"It's fun trying to juggle the inventory, having two brands and only one tank to put it in," says Bob, standing far inside the brewery, beside a pallet now stacked with the empty case boxes.

Born from a 2010 partnership, Bolero Snort began brewing a High Point back in January, putting the beer in a fermenter installed to facilitate the contract brewing.

It's been about a month since Bolero Snort hit New Jersey's craft beer taps with a sessionable amber lager, Ragin' Bull (5% ABV), and the style-flouting, black IPA-cum-hoppy black lager, Blackhorn (6.5% ABV). The beers were initially previewed around mid-February, then were officially unveiled at a series of launch events across pockets of North Jersey that Bolero Snort has staked out for its distribution. 

Case boxes on the truck

Bob with a case box stack

This week, Bolero takes another step in the Garden State craft beer scene, with an inaugural bottling run of Blackhorn that will give the Bergen County company a presence in the take-home beer market to backstop the draft business that Bob, a construction consultant, and Andrew, a CPA, have been working in the margins of their day jobs.

The two took some time to talk about life up to now in the craft beer business and where they hope to go.

BSL: You launched at the end of February. How did things go with the rollout of Ragin' Bull and Blackhorn?

BO: It didn't kill us (laughs). It was a lot of fun. Turnout was just as good, if not better, than we expected. Each of the different bars were popping kegs pretty much every night. That was really fun, when you see it sputter. Fortunately, we brought backups to most of the nights, so if they underestimated, we were prepared for it.

Friday night, driving out to the event at The Shepherd & The Knucklehead (in Haledon), we were like "Why did we do five nights in a row of this?" But once you get in and start talking to people about the beer, it wakes you up a little bit.

BSL: And before that, you did a soft opening ...

BO: Andy's (Corner Bar) in Bogota got the beer a week ahead of the launch just because if our truck doesn't work again, we can literally carry the kegs to that place. 

BSL: So how did that go?

BO: It was a little nerve-wracking doing that because if people didn't receive it well, we might have undercut our entire launch week. They got 'em and hooked 'em up on a Tuesday night, and by Thursday and Friday they were gone. So it was a good way to start; those initial reactions were positive so it gave us a little more confidence that going into launch week that we'd be doing all right.

BSL: Talk a little about how, with limited resources as they are, you were able to get both beers ready for the launch. 

BO: We have the 30-barrel fermenter here. We brewed the Ragin' Bull into that, and then Greg (High Point owner Greg Zaccardi) let us use one of his 15's so that we could launch the two simultaneously. 

BSL: And going forward? 

BO: They're scheduled to brew the Ragin' Bull again on April 2, so we're rolling. 

AM: We'll have bottles available Saturday (March 23rd). It will be our first delivery of bottles. 

Carrying the empties into High Point

BO: Thursay (March 21st) they bottle it. We'll pick it up Saturday ...

AM: There's three or four local beer stores that will get them. 

BSL: Let's go back to January for a moment. What was it like for the first brew?

BO: We came up two weeks in a row for the Ragin' Bull first, and then the first brew of the Blackhorn, which they, I think, were really excited about. High Point does a lot of very traditional beers. The American black lager is definitely pushing the envelope for what they're used to here. So it was fun seeing how excited they got helping us brew it.

BSL: As homebrewers, you guys had a wide portfolio, reflecting a lot of creativity. Now with two beers in the market, and the process by which you do things, how do you stir some of that creativity into market presence?

AM: What we're doing is, we're adulterating some of the flagship versions with our one-off type spins that we would normally do. Whereas if we would brew a coffee beer, now we're just doing the Blackhorn with coffee or the Ragin' Bull with hazelnut, or something that's interesting for a specific night, like we did for the launch week. We had a special cask for each of the events that had something unique that we did to it that probably won't be available on a mass scale for a while.

You can't really produce more than your single styles that you're going to launch with in the market, because it's available once every 30 days and you're producing a thousand gallons at a time; it's also a big risk. On the homebrew scale we were able to experiment a lot more, but I think you will see more of that to come. 

BSL: As we get closer to warmer weather, do you see any flexibility to accommodate a seasonal, perhaps managing a third beer in there?

BO: I think what's more realistic is, as we expand our capacity – either adding another tank here or looking to expand production elsewhere – you'll see that. If we can get a second tank in here by the end of the summer, then we'll have what will eventually become a flagship, but it's just an easy-drinking sessionable porter that will be more of like a fall/winter seasonal the first time around. Then the fourth flagship is a rye beer, very basic, very easy-drinking, smooth ... The rye gives it a lot of character so that a craft enthusiast can really enjoy it, but the Bud Light drinkers of the world could pick it up and just crush through it on a warm summer day. 

You might see those introduced this fall and this spring, but it's going to depend on the demand of the initial two. We're not going to introduce new beers if we can't keep up with the production of the first two we have. 

Bolero Snort sixtels 

BSL: Even before your launch, you guys had a little bit of a fan following as homebrewers; there was some chatter about Bolero Snort. To now be able to answer that with beers in the market now, talk a little about that feeling, that satisfaction.

BO: I don't know if the full reality has set in, a least for me. I guess it's fun, although not much fun having to pay for our beers when we walk into a bar (laughs). But, you know, it was a long time coming. We had illusions very early on as to how long it would take. Once we really sat down and hammered out a plan, we got our federal approval in a week and a half last January (2012), got our state stuff (turned) in the beginning of March, and that just languished on and on and on. 

We got it in in March, and we're like, OK, three, maybe six months, end of the summer, beginning of the fall at the latest. It took until Dec. 17th to get licensed.

BSL: And you're licensed as a beer company, a distributor?

BO: The way it works in this state is, to contract brew you're licensed as a distributor. But the only beer we're distributing is ours. Our beer is brewed exclusively for us.

BSL: The same thing as Boaks, also brewed here at High Point, and Beach Haus (brewed by Genesee) ...

BO: For us, contracting was just kind of a way to grow that following we started as homebrewers, establish the brand in the market, build the name a little bit, and then hopefully at the end of this year start raising capital, and then hopefully January, February, spring at the latest, we'll settle on a permanent home and start building it out. I think, realistically, by the end of next year, you'll see beers coming out of our own facility. 

And that's when you'll get to see us flex our brewing muscles. Our normal brewhouse will definitely have a pilot system in there. Those (recent) law changes in the state, that was really important for us in staying here. We could do those 1-barrel batches, put them on tap in the tasting room and see how they do, and use that as a way to gauge what we're going to scale up as either the next seasonal or full production batch. 

BSL: In terms of development, brand and actually brewery, how does the rest of calendar year 2013 shape up?

Ready for bottling

BO: Phase One was get the beer out. We finally accomplished that after a long, drawn-out paperwork process. Phase Two will be growing on a contracting level, either expanding here or looking to one of the bigger contracting sites for the flagship brands. While we're doing that, we'll hammer out the business plan for the next stage of things ... end of the summer, September, October start to raise the capital to take the next step.

I think establishing the brand – it's only something that's kind of recently come to us, we'll have an established brand – we'll be able to scout out a couple of potential locations and almost shop the brand, say "Hey, this is a growing industry; us being here is going to help the rest of the town, create some jobs, people are going to be able to hang out at the tasting room, then go to the restaurants or the shops. I'm hoping that being an established brand will help us on that front, so we don't deal with some of the hang-ups that other people (experienced) when they were trying to find their permanent home. 

AM: Not to say that there won't be, though.

BO: I'm sure there will. I'm knocking on wood (laughs).

BSL: Talk a little bit about the beers, the origins of them ... how did they come about?

AM: Blackhorn was the first one we had our mind set on. Originally, Bob had a regular pale IPA. We were out having a couple of beers one night, and we were like, "You know what? This black IPA style is really emerging; nobody's really doing it. There's a couple of them out there ... I really like dark beers. I think it has a promising future, so let's take that route. Let's be one of the pioneers, with an American-style black lager, or black ale (though) it turned out to be a lager. And it went from there.

BO: Even launching with two as a contracting brewery ... you see the Bronx guys over in New York have their one flagship. Juggling the two between the one tank right now is tough. Usually you see a normal flagship portfolio with something on the amber kind of side, something hoppy and something dark. We thought we could combine those (latter) two and go with the something light and expand from there.

BSL: You ended up using the High Point house yeast, which unlike a lot of places, is a lager yeast. But these two beers started out as ales, right?

AM: They started out as ales. We tested the recipes multiple times with a lager yeast. It tasted better. It tasted cleaner, and you know what? We trust the work they're doing here, that the beers are going to come out solid. I don't think that by (substituting) a lager yeast is taking away from any of the quality that this beer should be. I think it's totally open for interpretation. There's no such thing as a defined style, that this beer should be this ...

When people see that it's a lager, they're like, "Wow, I didn't know it's a lager, and I didn't know a lager could taste so good."

BSL: A lager can be more difficult to produce ...

AM: It's hard to do a lager, and I think if anybody's going to do good lager, it's going to be this brewery. 

BSL: When you get the chance to bring them in-house, will they continue to be lagers?

BO: I think you're not going to see these beers change. We're not going to change just because we're changing our house yeast. Having our own place and the plans for it, I wouldn't be surprised to have two or maybe three different (yeast) strains going at any given time, depending on how the portfolio of beers expands.

BSL: Your distribution is limited for now to North Jersey, for a clear reason. What are the prospects for widening it?

AM: This is the whole company, just us two. Deliveries are on top of our full-time jobs. We can't really go out that far, especially to try to keep a supply on for southern or more central locations because the deliveries are what take the most time. So our focus is mostly on North Jersey right now, with the capacity that we have. 

BO: We don't have enough beer to go down south right now. Once we get some added capacity, we'll start to broaden our range. It's terrible from a delivery standpoint, but we really kind of cherry-picked which areas we wanted to be in up here. It sucks to be driving 15 or 20 (minutes) or a half hour between our different accounts right now. But we didn't want to have three acounts in one spot and three accounts in another and then be done. 

Now that we have bottles, we're trying to find a bottle shop close to each draft account. We model a lot of the business about how we were as consumers, especially in New Jersey, you drink in a bar – I go buy a six-pack and drink at home if it's something I like. So we wanted to make sure that places where it's doing well on draft people always have a place to go and pick it up. 

AM: As time progresses, I think you'll see more Bolero beers at varying locations. Our aim, of course, is to be south and to be everywhere. But right now, it's just not really realistic with the amount that we're producing. We really have a tight, tight limit as to how much we can make, so North Jersey right now is really what works for us.

Bolero Snort fermenter at High Point

BSL: It's nice to have a buzz about your name, but sometimes the back side to that is when you want to be able to grow you may have to stay within your constraints a little while longer.

BO: I think you'll see us down south before you see us hopping into another state. If we can grow the business and just continue to be closer and closer together in our accounts, I'd be happy never selling a drop outside this state. At least for the foreseeable future, we'll just be in Jersey, and we'll worry about getting broad coverage of the state before we go dealing with anymore paperwork ...

BSL: But you're still going to tease the beer at the Atlantic City beer festival (April 5-6)?

BO: Well, we figure that, if nothing else, it's a way of getting (the beer) down south for one event, get people excited ... Anywhere between 24,000 and 30,000 people show up for that ... people are coming from all over the state, other states as well.

It's time to Snort, Bolero style

Via their website:

Bolero Snort beers hit your glass beginning tonight through Saturday with a quintet of launch parties across North Jersey, which for now is a ground zero for the newest brand on the state's craft beer landscape, but one founders Bob Olson and Andrew Maiorana will certainly look to break out of as their company grows.

Here's the launch rundown:

Tonight: Jersey City, Barcade, 7-9 o'clock, Ragin' Bull from the tap, a firkin of Blackhorn Double Dry Hopped (whole leaf Amarillo)

Wednesday: Taphouse Grille, Wayne, 7-9 p.m., Ragin' Bull and Blackhorn draft, firkin of Jittery Blackhorn (vanilla and coffee bean aged)

Thursday: Cloverleaf Tavern, Caldwell, 7-9 p.m., Ragin' Bull and Blackhorn from the taps

Friday: The Shepherd & The Knucklehead, Haledon, 7-9 p.m., Ragin' Bull and Blackhorn drafts

Saturday: Copper Mine Pub, North Arlington, 3 p.m. start time, Ragin' Bull and Blackhorn from the taps, specialty lineup of Ragin' Bull aged on hazelnuts (firkin) and Blackhorn aged with rum-soaked oak and a dash of coconut (pin, plus another pin).

FOOTNOTE: Here's our chat with Bob from January.

NJ craft beer goes bullish with Bolero Snort

Two brews down, and many more to go. 

But if Bob Olson and Andrew Maiorana had their way, Ragin' Bull and Blackhorn would have been flowing from New Jersey bar taps a year ago, if not earlier. 

As things stand, though, the two lagers are now in fermenters at High Point Brewing Company, the contract-brewer for Bob and Andrew's Bolero Snort Brewery, based in Bergen County. 

After six months of planning and a year of dealing with regulatory paperwork, the developing craft beer enterprise that has been widely followed and anticipated by a lot of beer enthusiasts across North Jersey is beginning to take its place in New Jersey's growing craft beer scene. 

Last week brought the brewing of Ragin' Bull, a sessionable (5% ABV) amber lager that Bob says would beckon the likes of a Bud or Coors Light drinker to something fuller in flavor; the more-assertive Blackhorn (6.5% ABV), an American black lager, was brewed on Tuesday. 

"For the craft beer enthusiast, Blackhorn would be right up their alley from day one," Bob says.

Like a lot commercial beer-makers, Bob and Andrew come to the industry as accomplished homebrewers, with the laurels of finishing in the winner's circle at homebrew contests to boot. Bob, 29, has a day gig as a construction industry consultant. Andrew, 27, is a CPA at JP Morgan Chase.

Bolero Snort (the name is Robert Olson anagrammatized) got off the ground not unlike the Boaks Beer route. Brian Boak founded his beer business through a contract-brewing arrangement with Greg Zaccardi's High Point Brewing in Butler, the makers of the Ramstein lineup of German wheat brews and lager beers, like the top-rated Ramstein Munich Amber Lager (Oktoberfest), a wheat doppelbock that yields the brewery's Icestorm eisbock. 

Like Brian, Bob and Andrew bought a fermenter and had it installed at High Point in December to ensure the brewery had capacity to accommodate their contract brews. (Brian had a tank installed at High Point in April 2009.)

But unlike Brian, Bob and Andrew intend to takeover production in their own brewery. Siting and construction for that are calendared for next year, barring any planning hiccups.

In the meantime, the agreement with High Point guarantees monthly brews of Ragin' Bull and Blackhorn. The early going will see draft-only brews, but March and April are being targeted for bottling.

Bob and Andrew will self-distribute in North Jersey but plan to tease their beers in South Jersey in April at the Atlantic City beer festival, the state's biggest craft beer festival stage.

Jersey's Finest, and a new age of NJ craft beer

Sen. Norcross draws first pint

Call it a great beer collaboration, if you want.

But Wednesday evening's release event for Flying Fish and Iron Hill's third swing at a Jersey's Finest brew had the hallmarks of a new day dawning, an ushering in of New Jersey Craft Brewing Industry, Version 2.0.

An American IPA dosed with experimental hops was the feature, the vehicle to celebrate the camaraderie of Jersey craft brewing; the industry neighbors that production brewer Flying Fish and brewpub Iron Hill are; and the growth spurt that New Jersey's industry has been experiencing on either side of an overhaul of the state's regulations. 

New Jersey has moved into a new era, thanks to the state Legislature and a bill signed by Gov. Chris Christie last September. Flying Fish president Gene Muller and Iron Hill co-owner Mark Edelson walked point on the legislation, logging a lot of hours talking to lawmakers and attending committee hearings.

Jersey's Finest ice sculpture

Coming at the end of a Garden State Craft Brewers Guild meeting, Wednesday's event was attended by a bevy of Iron Hill-Maple Shade faithfuls, plus new and longtime Jersey craft beer industry faces, and featured a trio of other brews put on tap for the occasion. 

On had for the ceremonial first pour were Michael Kane, founder of Kane Brewing (Ocean Township);  Ryan and Bob Krill, owners of Cape May Brewing (Rio Grande); Becky Pedersen and Ben Battiata, owners of Turtle Stone Brewing (Vineland); and Tim Kelly, brewer at the Tun Tavern brewpub (Atlantic City). 

Michael Kane and Casey Hughes

Kane and Cape May Brewing both celebrated first anniversaries last summer; Turtle Stone's one-year mark is coming up in March.

Flying Fish, as many people know, is up and running in a newer, larger home in Somerdale, while Iron Hill just started work on its second New Jersey location (its 10th overall), targeted to open in Voorhees in mid-summer.

If you looked a little closer in the crowd you would have spied John Companick, whose Spellbound Brewing is on the drawing board.  (Savvy beer folks know of John's association with Heavyweight Brewing, the former Monmouth County brewery that closed up shop in New Jersey in 2006, but morphed into the Earth, Bread + Brewery brewpub in Philadelphia.)

A closer listen to crowd chatter would have cued you to the news that Bolero Snort Brewery just launched and has two beers that will soon be hitting taps in North Jersey.

Such growth, lawmakers say, was the goal when they and the governor updated New Jersey's craft brewing rules. State Sen. Donald Norcross, who took the honor of drawing the first pint of the Jersey's Finest IPA, calls the current quick pace a bonus.

The senator, a Camden County Democrat, was a key sponsor of the legislation that freed New Jersey craft breweries from a regulatory chokehold that made it not just tough to launch a brewery in the Garden State, but to keep one in business. One of the event's brews, a dry-hopped, cask-conditioned blend of Flying Fish Hopfish and Abbey Dubbel, paid tribute to the legislation, taking its name for the Senate bill number, S-641.

"There was an article today (Wednesday) about Pennsylvania," says Sen. Norcross. "They have gone from 10 to over a hundred breweries in the last decade, and that's the type of expansion we're looking for in the state of New Jersey. The design was to try to increase the productivity of our craft brewers in the state. We have the added benefit that this is actually turning out the way we had it planned."

From left: Ryan Krill, Tim Kelly, Casey Hughes

Indeed. 

New Jersey's first craft brewery, Ship Inn, opened in 1995.

Until Iron Hill opened its Maple Shade brewery-restaurant in 2009, New Jersey slogged through a 10-year drought of new, home-state beer-makers. Though still not the friendliest of business climates in which to site a brewery, the state licensed five new breweries in 2011, and two last year.  

Right now there are at least four brewery license applications, such as one from Pinelands Brewing in Ocean County and Tuscany Brewhouse in Passaic County, pending with state regulators. Other projects across the state are in various stages of development, like Spellbound Brewing.

"If not for that bill passing, we were seriously thinking about putting our production site in Pennsylvania or New york," says Bob Olson of Bolero Snort Brewery. "The fact that it has will definitely keep us here." 

Gene Muller (right) talks to Ben Battiata

Bolero Snort launched this month with a pair of contract-brewed lagers, Ragin' Bull and Blackhorn. Bob, who spoke by phone Thursday, says the business plan for self-distributing Bolero is to have its own brewing facility, ideally sometime next year. In the interim, High Point Brewing (Butler), makers of the Ramstein wheat and lager beers, will do their brewing, stocking Bolero's warehouse in Bergen County.

Working together

Brewery collaborations continue to be popular. In Garden State, the Jersey's Finest banner owes to a Garden State Craft Brewers Guild initiative from a few of years back. 

Flying Fish and Iron Hill were the first breweries to put their minds together for a Jersey's Finest beer, offering a mashup of stouts (chocolate and coffee versions brewed independently and later blended) in January 2011. The Tun Tavern and Basil T's in Red Bank followed suit with a brace of chocolate-chili pepper beers. 

By that summer Flying Fish and Iron Hill's brewers, Casey Hughes and Chris LaPierre, were working together to produce August 2011's Iron Fish, a black Belgian IPA that, with a tongue-in-cheek nod, employed about every beer trend you could think of back then.

Flying Fish and Iron Hill's latest round of collaboration is much more straight-forward, using some hops from a Washington State farm that also grows apples and berries. 

"It's a nice hoppy IPA, using all experimental hops," Casey says. "I'm really happy with it. I think it turned out really nice: golden, light, dry, crisp, drinkable with a nice hop character, nice bitterness to it. 

"We kind of went by the seat of our pants and just brewed, and played around with the hops as we had them. It's funny. If you look at our recipe, it says 'high alpha hop, low alpha hop, and Roy Farms hops.'"