Boaks Beer on a touch screen

Will the app look like this?

Coming to the iTunes Store – the Boaks Beer iPhone and iPad app.

Boaks founder Brian Boak says the free app being developed by a New York City ad agency will be debuted at the Saturday afternoon session of the Atlantic City beer festival (March 31).

"For people who have iPhones who are there for the early session, there's going to be some very special VIP privileges they will be able to get, using their iPhones," Brian says.

"The balance of the app is going to (let you) be able to learn about Boaks and find out where Boaks Beer is available and to get us your email so we can keep you updated, have you friend us on Facebook and follow us on Twitter."

The app actually is expected to be available a few days ahead of the beer festival. However, Brian says, some features will be locked until the formal debut.

The idea for the confluence of personal gadgets and beer marketing is obvious: steering beer drinkers to the brand.

Brian Boak (right) at Brewers Plate in Philly

"The more people who interact with us, the more people are likely to try Boaks Beer. The more they learn about Boaks Beer, the more likely they will try it," Brian says.

Boaks entered the New Jersey craft beer market in 2008 as contracted-brewed label. The Pompton Lakes company's lineup of Belgian-style beers and an imperial stout are brewed under contract by High Point Brewing in Butler.

New Jersey Beer Company, based in North Bergen, was recently added as a contract brewer and last week brewed a Belgian brown (Abbey Brown, 7% ABV) for the Boaks label.