Beach Haus' splash & an ale for 2011

Contract brewer East Coast Beer Company notched a run of 600 barrels for the final four months of 2010, and the company is setting its sights on releasing an ale this year to join the lager that launched its brand.

Based in Point Pleasant, East Coast hit the Jersey beer scene last August with their Beach Haus pilsner (draft and bottle), produced under contract with Genesee Brewing in Rochester, New York. Beach Haus proved to be a beer that made an impression and quickly found favor among beer drinkers, even fans of exotic and hop-heavy brews.

Founder John Merklin says East Coast now has statewide reach with Beach Haus, and the 2010 production runs puts the company's pace "slightly ahead of where we wanted to be."

But the beer business is an uphill game, and John says there's still plenty of work to be done to build on that early success and market splash.

"Our distribution continues to expand, and we pretty much have the entire state of New Jersey covered. We are having lots of regional success in Cape May and Atlantic counties, which were just added to our portfolio in December," John says.

Last week, the East Coast crew began some some final phase work on the recipe for a year-round ale to join the company's pilsner label toward late summer. Tom Przyborowski, who had been doing brewing consulting work for East Coast and helped develop the pilsner recipe, is now working with the company full time.

'"Tom studied under Dave Hoffmann (of Climax Brewing) for a number of years, and we think he provides a neat aspect of New Jersey brewing legacy to our mix," John says.