tag:blogger.com,1999:blog-1937859432549118181.post5683286531859827497..comments2023-05-12T11:49:19.642-04:00Comments on Beer-Stained Letter: Time to retire the nano labelJeff Linkoushttp://www.blogger.com/profile/09262928843229439788noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1937859432549118181.post-12338150224462433932011-12-08T18:55:04.804-05:002011-12-08T18:55:04.804-05:00I can safely say practically all of the brewers I ...I can safely say practically all of the brewers I have talked to who either are seeking licensing or have obtained it via this very small scale have plans to step up in size when they can. <br /><br />Their goal was to get into business first without getting in over their heads. I can't blame them for that. <br /><br />My fears with the term "nanobrewey" are that it was becoming somewhat pejorative, dismissive and portraying those brewers as nonserious, above-average wannabes.<br /><br />And that's unfair, for a lot of reasons, chief among them the fact that they can still make quality beer at 1 barrel and the state and federal governments don't care how big or small they are, so long as they pay their taxes and hew to the law.<br /><br />My own use of the term came not when I first wrote about a half-barrel brewery (in this case Cape May Brewing – I never referred to them as a nano until subsequent posts), but after the term was widely making the rounds. <br /><br />I do think the term has overstayed whatever usefulness it had. Kick it to the curb.Jeff Linkoushttps://www.blogger.com/profile/09262928843229439788noreply@blogger.comtag:blogger.com,1999:blog-1937859432549118181.post-65196033157627818332011-12-08T11:16:13.827-05:002011-12-08T11:16:13.827-05:00I always took "nano" to in fact imply th...I always took "nano" to in fact imply that the owner had no specific plans for growth, so that the term was denoting a decision to stay small, either as a hobby or an individual operation.<br /><br />But I acknowledge that may have been just me trying to make the term helpful. Really, "nanobrewery" never had a clear meaning as far as production levels, so the only value it could have was in description of a strategy. When someone describes his or her operation as a "nanobrewery," I immediately think that it is not growth-focused, but just taking a homebrewing hobby to the next level so they can sell beer to alleviate costs. Still, as you point out, if one is successful at that, he usually expands to meet demand and quit his day job.<br /><br />In any case, I'm all for getting rid of any word that has no meaning.Greghttp://pourcurator.comnoreply@blogger.com